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Art Direction For Fashion Short Course
Course description
The fashion industry needs compelling images to build brands, tell stories, make emotional connections, and most importantly, to sell products across a multi-media platform. This course is a fast-paced and practical introduction to Art Direction for fashion, led by an experienced creative art director.
You will discover how to plan and execute your art direction project to the standards demanded by today's fashion industry.
You will explore visual literacy, the history of fashion photography right up to the work of contemporary photographers, learning how their work impacts on fashion-focused image production today, and you will get an overview of the practical skills required to succeed in the industry - interpreting briefs, casting models, finding locations, working with social media, stylists, photographers, prop and film makers as well as selling your ideas in a professional presentation.
You will develop your own fashion narrative project during the course, with practical and personal guidance and feedback at every step. Your final project will be reviewed by your tutor Schelay McCarter if online and onsite Schelay also invites where possible another key industry professional to be part of the courses' final project reviews.
During this course you will receive hand-outs to form an art directors handbook of useful data, personal feedback on how to progress your career and upon request students will recieve an outcomes review of their online fashion art direction project.
Who is Art Direction for Fashion for?
Suitable for both beginners and more experienced students, this course is a must if you want to find out more about how to manage creative projects in the world of fashion communication. It is a great opportunity for networking and collaborating, and would be of interest to fashion designers, fashion brand managers, film makers, film directors, photographers, Stylists, models, hair and make - up artists, fashion influencers, marketing managers, advertising account managers, graduate students and fashion retail staff or those who want to explore the process of commercial image to improve their career options within the creative industry.
This course is available either at our Central Saint Martins campus or online.
Level: All levels welcome
Please note: This course is for students aged 18 and older
By the end of the course, students should be able to:
- Developed a good understanding of the role of an Art Director in the Fashion Industry
- Learn how to market yourself as a successful Art Director
- Have Knowledge of how to plan and deliver successful images that will inspire audiences and sell products
- Understand the practical, legal and fiscal elements required in the management of a fashion shoot production
Clear, easy to understand lessons:
- Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
- New methodologies will be explained or demonstrated
- We also offer learning resources for you to access outside of the classroom
Experience life on campus:
- Study at Central Saint Martins, Granary Square a world-famous art and design college
- Network and share ideas with students from across the globe
- Access the technology and materials relevant to your discipline
- Shop in our college shops for any materials you might need
- Ask questions to your tutor in real time
- Receive feedback and critique on your assignments
- Experience the many sights of London on your down time
All our online short courses include:
- Live and interactive online lessons with classmates from around the world
- The same course content and learning outcomes as our face to face courses
- Lesson recordings, for review, so you never have to miss a class
- Access to the virtual learning environment with course content
- Forums for support
- 2 weeks online access to the recordings of the live classroom sessions
- Ask questions to your tutor in real time
A certificate of completion:
- You've put the work in so we want to make sure you have something to show for it!
- As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
- However we always recommend you attend all of the classes so that you get the most out of the experience!
- Certificates are a great addition to your CV.
Available dates
Details
Topics covered
- Visual Literacy - what is your USP as an individual image maker
- Brain storming using catwalk trends
- The business of fashion - how it really works
- Guidance of basic lay-out design for publication
- Psychology of image creation
- Jobs - where to look
- Technological trend developments
- Weekly research tasks
- The three stages of a fashion shoot plan
- Online group critiques and discussion
- The production - how to time manage - how to cost a shoot
- Reviews and feedback
- Presentation Guide - how to sell your ideas
Materials
On campus short course material:
- An A4 folder for hand out materials and other notes
- Pen
- Paper
- USB
Desirable but not essential:
- Start collecting and putting aside a selection of fashion/lifestyle magazines, for example Vogue (UK, Italian, French), Marie-Claire, Elle, Red, Wallpaper, ID, Dazed and Confused, plus any other magazines that inspire you (don't feel you have to buy a huge selection of current ones, one or two will do from this year or last year).
- A laptop (with cables, USB and MS Powerpoint) - this is not essential but would be preferable and useful
The above materials may be required for some project work, please confirm with your tutor when on the course if they will be required
Online short course materials:
To take part in the Online sessions you will need:
- An up-to-date web browser (we recommend Chrome)
- Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine).
- Webcam
- Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net
Meet the Tutor:
Pay by:
The fashion industry needs compelling images to build brands, tell stories, make emotional connections, and most importantly, to sell products across a multi-media platform. This course is a fast-paced and practical introduction to Art Direction for fashion, led by a leading creative art director.
Contact us:
- Central Saint Martins
- Telephone +44 (0)20 7514 7015
- Address 1 Granary Square King's Cross London N1C 4AA
-
College: Central Saint Martins
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- Contact
- Central Saint Martins
- Short Courses
- +44 (0)20 7514 7015
Address
- 1 Granary Square
- King's Cross
- London
- N1C 4AA
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