Fashion Journalism Short Course
Course description
Course overview
Do you want to discover how to report from the catwalk shows, co-ordinate a fashion shoot and create cutting edge fashion content? Do you dream of working for a fashion magazine or becoming a successful fashion blogger or influencer? Are you passionate about fashion and love writing? If you are interested in taking the first steps towards an exciting career in fashion journalism, or just enjoying fashion writing, then this is the course for you.
Who this course is for
The course is suitable anyone who has a good grasp of English and an eye for fashion, including beginners. No prior knowledge of the subject is needed, although fashion experience is always welcome.
It is also aimed at those looking for an insider's overview of fashion journalism, for those looking to change career, those who want to develop and improve their writing skills, or for those who just want to test the waters and see if this could be a field they might want to work in. This course would work well paired together with an additional fashion styling course. As part of the course we will visit a Fashion exhibition in a Gallery or Museum.
Fashion Journalism could be the springboard needed for those wanting to get published online or in print, those wanting to start their own online platform, and those looking to get a job with a magazine or fashion brand.
Key information
Topics covered
- Fashion news - how to wow your readers with the most cutting-edge stories
- Fashion features - how to choose exciting subjects for long reads, and how to keep your reader reading
- Essential interview technique - important tips on face-to-face interviews, from coming up with questions to navigating your first interview
- Fashion shoots - how to style and produce a shoot from conception to publication, and how to come up with original creative ideas
- Fashion and social media - fashion's changing role online, and how you can be part of it
- The pitch - how to come up with compelling content and get it published
- Getting a job in fashion - the dos and don'ts and what jobs are out there
- Knowing your audience - from podcasts to moving image to features writing, you need to know who your audience is
Journalists may have to commission fashion shoots and promote themselves and their work on social media, so being able to choose eye catching images, take photographs and style shoots is increasingly important. If there is a suitable fashion exhibition on, we will take a trip to a London museum or gallery such as the V&A which will help you in writing an exhibition review.
Although this course focuses on writing, we also cover styling, how to choose photographs, and look at the importance of fashion film and video.
Learning outcomes
- Equip yourself with well written fashion content and excellent interview technique skills to start writing for a magazine, create content for a fashion brand or start your own fashion podcast
- Digital badge and certificate of attendance
Materials
- Pens, pencils and writing paper
- 3 fashion magazines of your choice
- Laptop (if possible)
- For the last two session:
- A2 paper
- Prit glue stick
- Scissors
- 4 old magazines for collage
Tutor
Harriet Worsley
Harriet Worsley gained her degree at Central Saint Martins in Fashion Communication and Promotion and has worked as a fashion journalist for the trade and consumer press. She taught Fashion Communication on the Foundation Course at Central Saint Martins and has written four books on the history of fashion, she is also an accomplished garden designer.Book a course
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