Introduction to Fashion Journalism Online Short Course
Course description
Course overview
If Fashion is a pile of cocoa beans fashion journalists turn it into chocolate. Fashion journalism is about bringing clothing to life, zooming out and putting style in a cultural context; inspiring and informing your reader and figuring out where Fashion might be heading next. The world of fashion journalism is an exciting, fast paced and ever-changing profession that can be difficult to break into. In this introductory fashion journalism course, you will learn the basics to get started with your career as a fashion writer.
Who this course is for
This fashion journalism course is aimed at beginners and those seeking to enhance their general knowledge. Do you see yourself as the next Tim Blanks or Susie Bubble? Well, this is the place to start.
Key information
Topics covered
- History of fashion and lifestyle publishing.
- Online versus print
- What makes a good journalist?
- Understanding your reader
- What is Fashion News, and how do you write it?
- Working with PR
- The pieces every fashion journalist must perfect
- Interviewing tips and technique
- Trends: What are they, how do we spot them, and can we predict them?
- Feature writing
- Pitching to editors, work experience and what happens next
Learning outcomes
- By the end of this course, you will have learned about the history of the fashion media, how the internet is impacting on traditional print journalism and how to develop good writing techniques.
- Each week you will be set a brief and asked to write a piece which you will be given individual written feedback on. If you meet your weekly deadlines, you will watch your writing skills improve and have started to develop your own unique journalistic voice.
- Receive a digital badge and certificate of attendance.
Materials
Course Specific Materials:
- Notepad and pen
Please see our Guide to taking online short courses.
Tutor
Harriet Worsley
Harriet Worsley gained her degree at Central Saint Martins in Fashion Communication and Promotion and has worked as a fashion journalist for the trade and consumer press. She taught Fashion Communication on the Foundation Course at Central Saint Martins and has written four books on the history of fashion, she is also an accomplished garden designer.Book a course
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