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Short course

Fashion Advertising Skills and Strategies Online Short Course

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Fashion Advertising Skills and Strategies Online Short Course | Online
Learn how to craft fashion campaigns, target audiences, use media and build a portfolio that sets you apart. This self-paced course offers flexible learning for busy schedules, from any location.

Course description

Course overview

Learn how to create bold and strategic fashion advertising campaigns that connect with today’s audiences. This practical self-paced online short course will guide you through the process of planning, designing and delivering creative ad concepts, from mood board to media strategy. You will build a professional portfolio to showcase your skills and ideas and help you stand out in fashion marketing and advertising.

Explore the evolving world of fashion advertising, understand consumer behaviour, and develop campaigns that combine creativity with commercial insight. Through hands-on coursework and expert feedback, you will gain the tools and confidence to work in fashion marketing, branding or creative direction.

Students will receive personalised feedback from the tutor on all project submissions and will have access to a dedicated course forum for peer interaction.

You will receive personalised feedback from your tutor at 3 key points in the course:

  • Two rounds of formative feedback on your campaign ideas and portfolio development
  • One final review of your completed portfolio
Feedback is normally returned within 10 days, subject to tutor availability.

Total recorded hours: 20 hours

Estimated self-study to complete course: 9 weeks

Who this course is for

This course is suitable for aspiring fashion marketers, creatives, or entrepreneurs as well as students or graduates in design, communication or fashion-related subjects. It would also be an excellent fit for professionals interested in branding, ethical marketing, or digital storytelling.

Key information

Topics covered

  1. The role of fashion advertising
  2. Understanding target audiences and consumer behaviour
  3. Visual storytelling and copywriting
  4. Media channels: print, digital and social platforms
  5. Campaign planning and execution
  6. Creativity and innovation in advertising
  7. Metrics and performance analysis
  8. Ethical practices: diversity, sustainability and transparency
  9. Building a professional portfolio
Learning outcomes

By the end of this course, learners will be able to:

  • Explain the role of fashion advertising in building brand identity and connecting with target audiences
  • Analyse the evolution of fashion advertising, from traditional media to digital platforms
  • Identify and understand fashion consumers through audience research, trends, and buyer personas
  • Apply key elements of successful ads, including visual storytelling, persuasive copywriting, and influencer use
  • Select effective media channels for fashion campaigns, including print, social media, and omnichannel strategies
  • Plan and execute a fashion ad campaign, covering objectives, budgeting, timelines, and collaboration with creative teams
  • Develop creative and unique campaign ideas, balancing innovation with effective art direction and design
  • Measure and analyse campaign performance using metrics, tools, and case studies to track success and improve results
  • Discuss ethical considerations in fashion advertising, including diversity, sustainability, and transparency
  • Build a professional portfolio showcasing creative projects, campaign plans, and reflective journals to demonstrate industry-ready skills
Materials

  • A notebook or sketchbook (digital or physical – for brainstorming, notes, and campaign ideas)
You may also find these helpful:

  • A presentation tool such as Microsoft PowerPoint, Keynote, or Google Slides (for mood boards, campaign visuals, and portfolio work)
  • A word processing tool such as Google Docs, Microsoft Word, or Pages (for reflective journals and written tasks)
  • A free Canva or Pinterest account (optional but useful for creating visual content and mood boards)
  • Basic design tools or apps (e.g. Photoshop, Procreate, or equivalent – optional but useful for visuals)
  • A social media account (Instagram, TikTok or similar – for observing current fashion campaigns and trends)
  • Free analytics tools (like Meta Business Suite or Google Analytics – for applying lessons on performance metrics)
  • Access to fashion magazines or blogs (for examples of advertising in context)

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