Fashion Marketing and Communication LCF for 11 to 15 Year Olds Short Course
Course description
Course overview
This course provides an insightful introduction to the essential principles of fashion marketing and communications, covering elements such as brand identity, target audiences and marketing strategy.
Through a combination of engaging lectures, hands-on practical exercises and exciting industry visits, students develop a solid understanding of the marketing mix.
Students learn to think critically about how various elements of the marketing mix work together to influence purchase decisions and how they apply specifically to the fashion industry. Through hands-on projects, students apply these principles by designing an integrated marketing plan and crafting engaging promotional materials to support their ideas.
Who this course is for
- Students aged 11 to 15 who are keen to explore the dynamic field of fashion marketing
- Students who want to learn about the principles of marketing within the fashion industry and develop their creative skills in a practical, engaging environment
- Students without previous marketing knowledge are welcome
Key information
Topics covered
- Introduction to fashion marketing: the marketing mix
- Consumer buying behaviours
- Experiential retail
- Branding
- PR and communication strategy
Learning outcomes
- Clearly define and apply key elements of the marketing mix specifically within the context of the fashion industry
- Design detailed consumer personas, and analyse the characteristics, preferences and behaviours of specific consumer groups
- Develop innovative and effective marketing strategies that target specific audiences, incorporating engaging content and storytelling techniques
- Analyse and interpret current trends and consumer behaviours, using insights to guide informed marketing decisions and strategic planning
- Create an integrated marketing communication plan for a fashion brand
- Demonstrate effective collaboration skills by actively engaging with peers in group projects, contributing ideas and collectively refining concepts to enhance the final outcome
- Present ideas confidently and persuasively to peers, showcasing communication skills and the ability to defend creative choices
- Receive a digital badge and certificate of attendance
- Develop an open-minded approach to art and design
- Experience art school teaching
For practical information about our kids and teens courses, take a look at our kids and teens information hub. This includes details of our policies on safeguarding, food allergies, learning requirements and online study.
Materials
- Notebook and pen
- A tablet or smartphone will be needed for certain activities
Book a course
Loading