Fashion Marketing and Communication LCF for 16 to 18 Year Olds Short Course
Course description
Course overview
This course offers an engaging and practical introduction to fashion marketing and communications through interactive lectures, roleplay and debates. Designed for students aged 16 to 18 years-old, this course provides students with a comprehensive understanding of the field.
You'll explore marketing mix theories and apply your knowledge through in-class talks and daily homework assignments. By researching contemporary case studies from fashion companies, you'll develop the confidence needed to navigate their future professional paths.
This course will use smart devices and platforms such as Menti.com and Instagram to foster an engaging, inclusive learning environment. You're expected to dedicate at least an hour per day to assigned tasks outside of class, with access and support to the library at London College of Fashion.
Previous students have successfully pursued art foundation courses and internships in fashion marketing, leveraging their coursework and final marketing strategy portfolio to apply for undergraduate programs.
Who this course is for
- Students aged 16 to 18 with an interest in fashion marketing and communication
- Students who have already left school and enrolled in college
Key information
Topics covered
- Examining past and current fashion marketing campaigns
- Importance of research (primary and secondary methods including consumer and market research)
- Introduction to marketing mix theories
- Planning a fashion marketing strategy (via understanding USP and psychology of fashion marketing)
- Speculating on the future of fashion marketing
Learning outcomes
- Learn how and why fashion brands target consumers
- Develop your own fashion marketing strategy
- Learn how brands become notable
- Planned a fashion marketing mix
- Develop an understanding of the psychology of fashion marketing
- Receive a digital badge and certificate of attendance
- Develop an open-minded approach to art and design
- Experience art school teaching
For practical information about our kids and teens courses, take a look at our kids and teens information hub. This includes details of our policies on safeguarding, food allergies, learning requirements and online study.
Materials
- Smartphone / laptop
- Paper and pen to take notes during live sessions
- Recording device: neurodiverse students may record the sound of lectures (no visuals) to ensure an inclusive learning environment
Tutor
Romero Bryan
Romero Bryan (MA, PG Cert, AFHEA) boasts over 25 years of extensive experience in the fashion industry, having distinguished himself as a Fashion Designer with the presentation of luxurious collections at prominent international events, including Mercedes-Benz Fashion Week. In addition to his design work, he has acted as a Freelance Public Relations Consultant with a focus on Fashion, Beauty, and Lifestyle, and has also accumulated experience in Corporate Public Relations.
Currently, Romero serves as a lecturer in the MA Design Management program at the London College of Communications. He integrates principles of Design Management into the curriculum of all his UAL Short Courses, thereby encouraging students to engage critically with broader interconnected issues that extend beyond the immediate concerns of the fashion industry.
In his educational practice, Romero equips students with essential tools for success in the fashion sector, leveraging his professional experiences and incorporating real-world case studies from established creative practitioners and enterprises. His pedagogical approach is thus deeply rooted in practical insights and the dynamics of the industry.
Book a course
Loading