Fashion Marketing and Communication LCF for 16 to 18 Year Olds Short Course

Course description

This 5-day course on fashion marketing and communications uses interactive lectures and practical exercises including roleplay and debates, to provide students with a comprehensive understanding of the field.

During the course, students will explore marketing mix theories while applying concepts through in-class talks and daily homework assignments. The course will integrate technical devices such as smartphones, tablets and laptops to maintain engagement. Platforms like Menti.com and Instagram will be used to foster an inclusive learning environment.

The course is designed for individuals aged 16-18, regardless of their prior experience in fashion marketing and communications. To get the most out of the experience, students will be expected to dedicate at least 1 hour per day to assigned tasks outside of class, which can be completed in the library at London College of Fashion.

By exploring contemporary case studies from fashion companies, students will develop the confidence needed to navigate their future professional paths. Previous students have successfully pursued art foundation courses and internships in fashion marketing, leveraging their coursework and final marketing strategy portfolio to apply for undergraduate programs.

Please note: this course includes an off-site educational visit to Westfield Shopping Centre (Stratford).

Course outcomes

By the end of the course students should have:

• Learnt how and why fashion brands target consumers
• Developed their own fashion marketing strategy
• Learnt how brands become notable
• Planned a fashion marketing mix
• An understanding of the psychology of fashion marketing

Who should attend?

This course is aimed at students aged between 16 and 18 with an interest in fashion marketing and communication.

The course is designed for all levels from school leavers to those already enrolled in college. It would be an ideal gap year opportunity between secondary school and college/university.

Level: all levels welcome

Please note: this course is for students aged between 16 and 18.

Clear, easy to understand lessons:

• Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
• New methods will be shown to students through live demonstrations.

Experience life on campus:

• Join students at London College of Fashion, East Bank a world leader in fashion design, media and business education
• Network and share ideas with students from across the globe
• Access the technology and materials relevant to your discipline
• Ask questions of your tutor in real time
• Receive feedback and critique on your assignments
• Experience the many sights of London on your down time

Digital credentials (certificate of completion and digital badge):

• You've put the work in so we want to make sure you have something to show for it.
• Students will receive a UAL Short Courses digital badge and certificate on completion of the course.
• We always recommend you attend all of the classes so that you get the most out of the experience.
• Certificates and digital badges are a great way to enhance your CV, celebrate your accomplishments and stand out from the crowd. Find out more about our digital badges and credentials.

Useful information:

For practical information about our kids and teens courses, take a look at our kids and teens information hub. This includes details of our policies on safeguarding, food allergies and learning requirements.