Fashion Marketing LCF Short Course
Course description
Course overview
In this course, we will explore the theory of marketing, but also through the use of case studies of recent marketing campaigns, you will understand how marketing is being used in the fashion industry today.
Who this course is for
This course is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion.
Key information
Topics covered
- Analysing the fashion market
- Fashion marketing research
- Identifying fashion segments and selecting target markets
- The fashion product
- Fashion distribution
- Pricing garments and fashion services
- Integrated fashion communications
Learning outcomes
- Familiarity with the theory of marketing
- Understand how marketing is being used in the fashion industry
- Digital badge and certificate of attendance.
Materials
- Notebook and pen
Tutor
Minal Kay Malik
Minal is a multi-award-winning Senior Lecturer in Fashion Marketing, with a passion for sustainability and diversity and Unit Leader for Year 1 Global Fashion Branding Theory and Year 2 WEBL unit.
She is also a former Fashion Editor at Paper Magazine, with experience in emerging markets, marketing, and social media for luxury brands like Burberry and Net-A-Porter and now a freelance consultant, writer, and stylist for Hypebeast, Ok!, Vogue, Who What Wear and others.
Book a course
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