Fashion PR and Marketing for 16 to 18 Year Olds Short Course

Course description

The course covers a full range of fashion marketing and PR skills, including how to analyse and research your customer, how to plan marketing and PR campaigns based on brand development, how to master contemporary digital language, how to identify and satisfy every single customer and create meaningful content and finally how to create and change a press pack into a media pack for your relationships with journalists, celebrities and influencers.

Content covered on this course is also covered on our 'Introduction to fashion industry (16-18 year olds)' course and we suggest that you don't participate on both courses.

Course outcomes

• Learnt how to analyse the fashion market
• Explored the many media options
• Learnt how to create a brand identity and personality
• Learnt how to maximise sales by building a 'community'
• Learnt how to build a unique style of communications; becoming authentic and being real with your community

Clear, easy to understand lessons:

• Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
• New methods will be shown to students through live demonstrations, in a way thats crystal clear and easy to understand.
• Experience life on campus
• Network and share ideas with students from across the globe
• Access the technology and materials relevant to your discipline
• Shop in our college shops for any materials you might need
• Ask questions of your tutor in real time
• Receive feedback and critique on your assignments
• Experience the many sights of London on your down time

Digital Credentials (badges and certificates)

Students will receive a UAL Short Courses digital badge and certificate on completion of the course. Digital credentials are a great way to celebrate your accomplishments and stand out from the crowd. Find out more about our digital badges and credentials.