Fashion PR and Marketing for 16 to 18 Year Olds Short Course
Course description
Course overview
This course offers a comprehensive introduction to fashion marketing and PR skills. You'll learn how to analyse and research your target customer, plan effective marketing and PR campaigns, and develop your brand identity.
Key topics include mastering contemporary digital language, creating meaningful content, and understanding how to engage every type of customer. You'll also explore how to transform a press pack into a media pack tailored for journalists, celebrities, and influencers, equipping you with the tools to navigate the business side of fashion.
Content covered on this course is also covered on our 'Introduction to fashion industry (16-18 year olds)' course and we suggest that you don't participate on both courses.
Who this course is for
- Students aged 16 to 18 with an interest in the business side of fashion
Key information
Topics covered
- Analysing and researching in the fashion market
- Exploring the expanding digital landscape and media choices
- How to create a brand identity and personality
- How to develop a press pack into a brand 'media pack'
- Understanding consumer desire
- Focusing attention to appropriate media for your brand
- Understanding the 2020 changes in influencer marketing
- How to build a unique style of communications
Learning outcomes
- Gain the ability to analyse the fashion market
- Explore a variety of media options
- Learn how to create a brand identity and personality
- Discover strategies to maximise sales through building a 'community'
- Develop a unique style of communications to connect with your audience
- Receive a digital badge and certificate of attendance
- Develop an open-minded approach to art and design
- Experience art school teaching
For practical information about our kids and teens courses, take a look at our kids and teens information hub. This includes details of our policies on safeguarding, food allergies, learning requirements and online study.
Materials
- Notepad and pen
Tutor
Minal Kay Malik
Minal is a multi-award-winning Senior Lecturer in Fashion Marketing, with a passion for sustainability and diversity and Unit Leader for Year 1 Global Fashion Branding Theory and Year 2 WEBL unit.
She is also a former Fashion Editor at Paper Magazine, with experience in emerging markets, marketing, and social media for luxury brands like Burberry and Net-A-Porter and now a freelance consultant, writer, and stylist for Hypebeast, Ok!, Vogue, Who What Wear and others.
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