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Short course

Fashion Promotion Short Course

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Explore the dynamic world of fashion promotion. Understand its evolving nature, key players, roles, and aims. Learn industry language and the crucial role of promotion in fashion's ever-changing landscape.

Course description

Course overview

What is fashion promotion? Given that the fashion industry is, by definition, ever-changing, so too is the answer to this question.

This course will enable you to develop a greater understanding of all aspects of promotion in the fashion industry - who's in it, what they do, how they interact, what their aims are, the language they use and the role of promotion within it.

This course is available both on campus or online.

Who this course is for

This course is suitable for anyone with good writing skills and a good grasp of the English language.

Key information

Topics covered

  • The concept of fashion as a vehicle of cultural communication
  • The professional organisation of fashion promotion both past and present; and the language and techniques used within it

Learning outcomes

  • Gain the knowledge and skills required to produce a promotional pack to launch a new collection
  • Digital badge and certificate of attendance.

Materials

On campus or online:

  • A notepad and pen

If you are taking this course online, please see our Guide to taking online short courses

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