Fashion Social Media Short Course
Course description
Course overview
Whether you're starting a brand, entering the world of fashion PR and marketing, or simply need to supercharge your industry profile, social media marketing is an indispensable skill in the world of fashion.
In this course you will learn about the fundamentals social media marketing in the context of the fashion industry and how to execute social media campaigns, covering how to build online presence, optimise social channels for SEO, work with influencers, analyse social media data and network online.
This course is available both on campus or online.
Who this course is for
This course is for fashion creatives, designers or marketers who want to boost their personal or business digital presence. You should come with a basic understanding of X (formerly Twitter), Facebook, Pinterest, Instagram and YouTube. Ideally, you will have already set up accounts across these five platforms.
Key information
Topics covered
- Compile a social media strategy
- Execute successful paid campaigns and measure your success using analytics
- Master social storytelling and create engaging content and viral videos
- Supercharge your online profile
- Get to grips with SEO and network in the digital world like a pro
- Discover how bloggers, publications and brands use affiliate marketing to monetise their social presence and generate sales
- Paid social media marketing
- SEO
- Reporting
- Influencer and affiliate marketing
- Digital networking
- Online brand-building
Learning outcomes
- Understand the fundamentals social media marketing in the context of the fashion industry
- Learn how to execute social media campaigns
- Learn how to build online presence
- Optimise social channels for SEO
- Digital badge and certificate of attendance.
Materials
On campus:
- Mobile phone
- Camera (optional)
- Notebook and pen
Online:
- Notebook and pen
If you are taking this course online, please see our Guide to taking online short courses
Tutor
TBC
Kalina has been working in the creative industry for the past thirteen years with her practice exploring fields of Creative Direction, Fashion Styling, Photography and Filmmaking.
Having graduated from BA (Hons) Fashion Styling and Photography at London College of Fashion, Kalina went on to assist fashion industry's top Stylists and Creative Directors such as Edward Enninful, Karen Langley, Lucia Liu and Yeyoung Kim to name a few. Kalina then moved on to work as a freelance Creative Director and Fashion Stylist, producing work for multiple magazines and brands.
As the ever-evolving creative industry shifts towards online spaces, so too has Kalina’s practice. Now, predominantly working with photo and video-based media, she creates and curates a variety of content that communicates brand narratives and stories across multiple digital channels.
Kalina's list of clients includes The Guardian, Dazed & Confused, i-D Online, Harper's Bazaar China, T Magazine, ASOS Magazine, Southbank Centre, Sadler's Wells Theatre, Polydor, Universal Music Group, Sony Music, Awful Records, Fendi, New Balance, Nike, Reebok, River Island, Selfridges, Vivienne Westwood and University of the Arts London among others.
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