Introduction to the Fashion Media Business Short Course
Course description
Course overview
'There's nothing worse than feeling like a fashion industry outsider, not knowing where to start. You want the reassurance that you are heading in the right direction. I've met so many people who know that they want to work in fashion, and that being a fashion designer is not the right fit... but they're not sure exactly what their other options are, or how to go about getting started. I designed this course as an intensive introduction to the interconnected roles and practices within the fashion media. From image creation to marketing strategies and PR. By the end of this course you will have a confident understanding of how the fashion business operates, and a clear personal action plan.' - Tutor John William
The course includes:
- The different fashion media roles, and how they interact
- History of the fashion media
- An introduction to the fashion image
- An introduction to the different practices of styling
- An introduction to fashion journalism
- How has online impacted on traditional print journalism?
- Brand Flavour: how do brands communicate via their imagery and marketing?
- Trends and fashion forecasting
- Tips and guidance with getting started with your own career in the fashion media
Who this course is for
You might be an absolute fashion beginner, or a professional looking to pivot - this course is for anyone who wants to understand the different roles and jobs across fashion media. From content creation, journalism, creative direction and styling - to marketing and public relations.
Key information
Topics covered
This evening course is taught with a combination of lectures, class discussions, mini-workshops and suggestions for self-directed further reading and assignments:
- Introduction to the fashion media
- The different fashion media roles, how they interact and insider tips for each practice
- The fashion image: photography, styling, art direction and other creative visual practices
- Fashion writing: journalism and copywriting
- A-Z of a fashion shoot
- A-Z of a fashion garment
- Fashion marketing: luxury, marketing and public relations
- Print vs Digital - history and the contemporary context
- Trend and fashion Forecasting
- Next steps action planning
Learning outcomes
- Have acquired a better understanding about the fashion industry - and the fashion media
- Have identified which role/s within the fashion media business feel like a good fit for you
- Have defined a personal action plan and know what next steps to take
- Expanded your visual vocabulary of references, and curated a self-directed further reading list
- Have gained a better understanding of your individual taste and vantage point within fashion
- Have created a suitable 'starter kit' relevant to your chosen career - including CV, cover letter and social media. You will also have a clear plan to build the required portfolio for your chosen field within the fashion media
- Have received direct answers to your individual questions - from a fashion industry professional
- Have received specific advice on any further skills, education or work experience to prioritise in pursuit of your career goals
- Digital badge and certificate of attendance
Materials
- Notebook and pen
- Felt tips and highlighters
- Magazines
Tutor
John W Noonan
Book a course
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