Beauty Entrepreneurship Online Short Course
Course description
Course overview
This 5-week online evening course aims to provide students with a comprehensive understanding of the business aspects of the beauty industry, equipping them with the necessary skills and knowledge to confidently pursue entrepreneurial ventures.
Through a combination of lectures, case studies, interactive discussions, and practical exercises, students gain valuable insights and practical skills that can be applied directly to launching and managing their own beauty enterprises. Guest speakers from the beauty industry and hands-on workshops provide real-world perspectives and experiences, fostering networking opportunities for aspiring beauty entrepreneurs.
During the course, students delve into various topics essential for success in the beauty business. This includes understanding marketing dynamics and trends, developing effective business plans for beauty ventures (services and products), and mastering branding and marketing strategies.
The course also covers managing finances and budgeting for beauty start-ups, navigating legal and regulatory requirements unique to the beauty sector, and exploring innovative approaches to product development and distribution channels. Students gain an insight into the essential aspects of customer service and client management and consider the importance of building lasting relationships and maintaining high standards of professionalism.
Who this course is for
This course is aimed at anyone passionate about the beauty industry who aspires to pursue entrepreneurial ventures within this field. It would be an excellent fit for current students, recent graduates, beauty professionals, career changers and entrepreneurial enthusiasts.
The course is designed to cater to diverse audiences with varying levels of experience and backgrounds, united by their interest in entrepreneurship and the beauty industry.
Key information
Topics covered
- Perceived quality basic principles
- Perceived quality considerations in product development
- Importance of stakeholder management
- Benchmark and tools
- Perceived quality and overall brand image
Learning outcomes
- Understand the practical aspects of perceived quality
- Create a perceived quality vision for a product/service
- Develop and deliver a perceived quality strategy in a timely manner for a product/service
- Receive a digital badge and certificate of attendance
Materials
- Notebook and pen
- A mobile phone/laptop with camera
Please see our Guide to taking online short courses.
Tutor
Valerie Lawson
Valerie has delivered multiple beauty masterclasses as well as training over 200 pro-artists with MAC Cosmetics. She was appointed Artistic Director of Maybelline NY, Ghana (2020/2021), the first artist to be assigned that position in Ghana, Africa.
She has amassed loyal clients from various fields and countries. Her current roster includes H.E. Kamala Harris (The Vice President of The United States of America), H.E. Erna Solberg (Norwegian Prime Minister), Mrs. Reeta Roy(President Mastercard Foundation), H.E. Mrs. Samira Bawumia (2nd Lady, Republic of Ghana), Ms. Bozoma St.John (Chief Marketing Officer - Netflix) and H.E. AnneÌ Sophie (French Ambassador to Ghana) among other great and beautiful women.
Over the last 16 years Valerie, through her company CVL Beauty, has built a very loyal and an engaging community that benefits from a brand that focuses on policy-making, beauty educational masterclasses and accessible and functional beauty product supply.
Valerie is keen on leveraging her influence and high network value to transform the Global Beauty Industry.
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