Confident Copywriting Intensive Short Course
Course description
Course overview
During this one-day intensive course, you'll discover the tools and techniques of effective copywriting through a series of creative and practical activities.
This course is essential if you work in a communication, marketing, or fundraising role and are looking to improve your writing in a creative, supportive environment. Words have the power to shape the success of a campaign, whether you're communicating with customers on Twitter, through emails, or in newsletters.
You will learn how professionals create compelling messages and the importance of delivering good copy across digital channels.
This course is available both on campus or online.
Who this course is for
This course is ideal for those who have been tasked with copywriting, developing a tone of voice, or have started writing for themselves or their business. It is alsosuitable for people looking for a break as a writer.
If you want find out how to optimise your content for google search you may be interested in our SEO Short Course.
Key information
Topics covered
- Effective copywriting
- Delivering copy across various platforms and channels
- Targeting your specific audience
- Persuasive techniques
Learning outcomes
- Review, edit and improve your own writing
- Boost your powers of persuasion in writing
- Write faster and better
- Apply the tools and tricks of the writing trade to your working life
- Digital badge and certificate of attendance
Materials
On campus or Online
- Notebook and pen
If you are taking this course online, please see our Guide to taking online short courses.
Tutor
Ron Finlay
Ron Finlay has more than 35 years of experience in communications. With a background in journalism and marketing, he became chief executive of Fishburn Hedges, a top ten PR agency. He founded Ron Finlay Communications in 2010 and his work spans business and financial services, local and national government, and the health, environment and charity sectors.
Whether it’s helping organisations strengthen their media profile, supporting them when facing difficult issues or developing their brand proposition, Ron is always by their side and sometimes representing them as a spokesperson. He works with TV, radio, national and specialist press, as well as online media.
Ron’s writing and editing output ranges from annual reviews, corporate brochures and strategy documents to marketing and promotional literature, newspaper and magazine articles, web copy and social media posts.
Ron is a Fellow of the Royal Society of Arts and an accredited trainer for the Media Trust.
Book a course
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