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Creative Copywriting Short Course
Course description
The agenda includes practical exercises and discussions which will help build your confidence, whether you're writing copy for websites, social media, email, ads or traditional print. Find out how to add some extra punch and creative flair to your writing, which will help you grab attention and persuade customers.
Please feel free to bring along examples of pieces of copy you've written or work in progress.
Course outcomes
You will have learnt how to write effective headlines, tailor copy to different audiences and encourage readers to stick with you. In addition, you will have looked at the challenges presented by a range of media from traditional ads and direct mail through to digital and social media.
Who should attend
Ideal for people who work in marketing, design or corporate communications. You may well write copy yourself or perhaps your role is to make judgements about others' work? Either way, you'll find the session a valuable and practical learning experience.
Level
Beginner
Clear, easy to understand lessons:
- Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
- New methodologies will be explained or demonstrated
- We also offer learning resources for you to access outside of the classroom
All our on campus courses include:
- Network and share ideas with students from across the globe
- Access the technology and materials relevant to your discipline
- Shop in our college shops for any materials you might need
- Ask questions to your tutor in real time
- Receive feedback and critique on your assignments
- Experience the many sights of London on your down time
All our online short courses include:
- Live and interactive online lessons with classmates from around the world
- The same course content and learning outcomes as our face to face courses
- Lesson recordings, for review, so you never have to miss a class
- Access to the virtual learning environment with course content
- Forums for support
- 2 weeks online access to the recordings of the live classroom sessions
- Ask questions to your tutor in real time
A certificate of completion:
- You've put the work in so we want to make sure you have something to show for it!
- As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
- However we always recommend you attend all of the classes so that you get the most out of the experience!
- Certificates are a great addition to your CV
Available dates
Details
Topics covered
- Fundamental principles of good writing
- Exploring tone of voice.
- Headline writing techniques
- Combining words and images - conceptual thinking
- Structuring longer pieces of copy in print - leaflets and brochures
- News writing - PR, press releases, newsletters
- Writing for the web
- Writing for social media
- Direct communication - mail and email
- Creative challenge
Materials
Onsite short course materials
Please bring the following materials with you on the first day:
- Notebook and Pen
Online short course materials
To take part in the Online sessions you will need:
- An up-to-date web browser (we recommend Chrome)
- Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine).
- Webcam
- Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net
Meet the Tutor:
Pay by:
What makes an effective headline? How should you tailor your copy to different audiences and media? These questions and many others are explored during an informal and lively session which attracts people from a wide range of backgrounds.
Contact us:
- Chelsea College of Arts
- Telephone +44 (0)20 7514 7015
- Address Chelsea College of Arts 16 John Islip Street London SW1P 4JU
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College: Chelsea College of Arts
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- Contact
- Chelsea College of Arts
- Short Courses
- +44 (0)20 7514 7015
Address
- Chelsea College of Arts
- 16 John Islip Street
- London
- SW1P 4JU
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