Creative Copywriting Short Course
Course description
Course overview
What makes an effective headline? How should you tailor your copy to different audiences and media? These questions and many others are explored during the Creative Copywriting short course.
Find out how to add some extra punch and creative flair to your writing, which will help you grab attention and persuade customers.
You'll work through practical exercises and discussions which will help build your confidence, whether you're writing copy for websites, social media, email, adverts or traditional print.
This course is available both on campus or online.
Who this course is for
This course is ideal for people who work in marketing, design or corporate communications. You may write copy yourself or perhaps your role is to make judgements about others' work. Either way, you'll find the session a valuable and practical learning experience.
Key information
Topics covered
- Fundamental principles of good writing
- Tone of voice
- Headline writing techniques
- Combining words and images - conceptual thinking
- Structuring longer pieces of copy in print - leaflets and brochures
- News writing - PR, press releases, newsletters
- Writing for the web
- Writing for social media
- Direct communication - mail and email
Learning outcomes
- How to write effective headlines
- Tailoring copy to different audiences and encourage readers to stick with you
- Learn about the challenges presented by a range of media from traditional ads and direct mail to digital and social media
- Digital badge and certificate of attendance
Materials
On campus
- Notebook and pen
Online
If you are taking this course online, please see our Guide to taking online short courses.
Tutor
Andrew Imrie
Andrew Imrie graduated from Watford School of Art with a Diploma in Copywriting 35 years ago. During his career he has been a junior copywriter at Lowes, a group head at Euros, and a creative director at JWT. He has also had experience of running two of his own agencies.
In his own words "I've learnt how to have those conversations. Which words to use to entice, engage and sell. So let me help you be more confident about the words you use, the tone of voice you need to adopt, the conversations you can have and the communication you should write, so you can sell more successfully across all media and channels, both online and off."
Book a course
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