Influencer and Celebrity Marketing Short Course
Course description
Course overview
Our Influencer and Celebrity Marketing short course is a broad introduction into how brands work with high profile personalities. An influencer or celebrity endorsement for a brand can make a real difference in media coverage and public awareness. Well-known names can set an example that others will follow and add unique value to a campaign or brand.
The course is designed for you if you work on publicity, charity or marketing projects that could get value from the power of an influencer or a celebrity. Through a series of case studies and discussions you will learn the ways you can work with relevant people to get your message to a large audience.
By exploring trends and practices you will learn how to engage celebrities with campaigns and creative ideas. Through taking part in practical exercises, you will learn how to approach celebrities, develop ideas around celebrities, or find the right influencer to work with your brand.
Who this course is for
This course is designed for brand managers, product developers, content creators and charity campaign executives. It is also perfect for you if you want to make a career in the media.
Key information
Topics covered
- Approaching celebrities and influencers through agents and PRs
- Reaching target audiences with influencers
- How to brainstorm celebrity marketing ideas
- Selecting the right influencer to work with a fashion brand
Learning outcomes
- Write influencer and celebrity pitch documents
- Recruit a celebrity for your project
- Identify appropriate, influential celebrities
- Work with influencers and celebrities to promote campaigns/brands
- Build a ""little black book"" of celebrity and industry contacts
- Digital badge and certificate of attendance.
Materials
- Materials will be covered on the first day.
Book a course
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