PR and Marketing for 16 to 18 Year Olds Short Course
Course description
Course overview
Join this engaging short course to explore the exciting and fast-paced world of PR and marketing.
Through practical group work, you'll analyse contemporary case studies and gain a solid understanding of digital marketing strategies. A site visit will give you first-hand insight into how PR and marketing operate in real-world scenarios.
You'll finish the course by building and delivering a presentation, showcasing your new knowledge and skills to your classmates.
Who this course is for
- Students aged 16 to 18 with a passion for PR and marketing, including beginners with no previous experience
- Students considering further study, a career or apprenticeship in the PR or marketing field
- This course includes a trip or visit off site
Key information
Topics covered
- The marketing mix
- Press releases and editorial coverage
- Press packs
- Images to influence the media
- Social media and email marketing
- YouTube and video generated content
Learning outcomes
- Develop an understanding of the fundamentals of PR and marketing
- Identify and evaluate the components of the marketing mix
- Learn to describe and critique a current campaign
- Gain advanced knowledge of PR and marketing to apply for further study
- Receive a digital badge and certificate of attendance
- Develop an open-minded approach to art and design
- Experience art school teaching
For practical information about our kids and teens courses, take a look at our kids and teens information hub. This includes details of our policies on safeguarding, food allergies, learning requirements and online study.
Materials
- Notebook and pen
- Laptop, iPad or tablet
Tutor
Kalina Pulit
Kalina has been working in the creative industry for the past thirteen years with her practice exploring fields of Creative Direction, Fashion Styling, Photography and Filmmaking.
Having graduated from BA (Hons) Fashion Styling and Photography at London College of Fashion, Kalina went on to assist fashion industry's top Stylists and Creative Directors such as Edward Enninful, Karen Langley, Lucia Liu and Yeyoung Kim to name a few. Kalina then moved on to work as a freelance Creative Director and Fashion Stylist, producing work for multiple magazines and brands.
As the ever-evolving creative industry shifts towards online spaces, so too has Kalina’s practice. Now, predominantly working with photo and video-based media, she creates and curates a variety of content that communicates brand narratives and stories across multiple digital channels.
Kalina's list of clients includes The Guardian, Dazed & Confused, i-D Online, Harper's Bazaar China, T Magazine, ASOS Magazine, Southbank Centre, Sadler's Wells Theatre, Polydor, Universal Music Group, Sony Music, Awful Records, Fendi, New Balance, Nike, Reebok, River Island, Selfridges, Vivienne Westwood and University of the Arts London among others.
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