PR and Marketing for 16 to 18 Year Olds Short Course

Course description

Join this short course to learn about the exciting and diverse world of PR and Marketing!

This course offers a practical and immersive exploration of the PR and Marketing field. You will collaborate in groups to analyse contemporary case studies, providing you with a useful understanding of digital marketing strategies.

You will also attend a site visit and experience PR and Marketing in real-world scenarios. You will complete your learning journey by building and giving a presentation, sharing your new knowledge with your fellow classmates.

Course Outcomes
By the end of this course you should be able to:

• Understand the fundamentals of PR and marketing
• Identify and evaluate the components of the marketing mix
• Describe and critique a current campaign
• Apply for further study with an advanced knowledge of PR and marketing

Please note: There will be a research trip outside of the College to a museum, gallery or other location. Students will be accompanied from and returned to College if required. Any entry tickets will be provided, but students will need to cover the cost of travel if necessary.

Who should attend
This course is perfect for you if you are thinking about further study, a career or apprenticeship in the PR or marketing field. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Level
Beginner

Clear, easy to understand lessons:

• Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
• New methods will be shown to students through live demonstrations, in a way that is crystal clear and easy to understand
• Experience life on campus
• Network and share ideas with students from across the globe
• Access the technology and materials relevant to your discipline
• Shop in our college shops for any materials you might need
• Ask questions of your tutor face to face
• Receive feedback and critique on your assignments
• Experience the many sights of London on your down time

Digital credentials (certificate of completion and digital badge):

• You've put the work in so we want to make sure you have something to show for it.
• Students will receive a UAL Short Courses digital badge and certificate on completion of the course.
• We always recommend you attend all of the classes so that you get the most out of the experience.
• Certificates and digital badges are a great way to enhance your CV, celebrate your accomplishments and stand out from the crowd. Find out more about our digital badges and credentials.

Useful information:

For practical information about our kids and teens courses, take a look at our kids and teens information hub. This includes details of our policies on safeguarding, food allergies and learning requirements.