Practical Public Relations Short Course
Course description
Course overview
This one-day course will teach you the basics of public relations. You will learn what good PR can achieve, and what to expect of a career in PR in one workshop. Experienced PR professionals will guide you through the ins and outs of public relations and give you the opportunity to pitch an idea and work as a small agency.
Who this course is for
This course is suitable for anyone interested in pursuing a career or study in public relations and those who wish to apply the principles of PR to their own business, regardless of prior experience. Beginners are welcome, as are those looking to expand existing knowledge.
Key information
Topics covered
- Fundamentals of public relations
- Identifying stakeholders
- PR planning
- PR tactics
- Liaising with the media
- What journalists want
- Writing a news release
- The relevance of social media
Learning outcomes
- Ability to put together a simple PR plan
- Understand the basic principles of public relations
- Understand how PR contributes to organisational success
- Digital badge and certificate of attendance
Materials
- Notebook and pen
- Laptop / iPad / tablet / smartphone
Tutor
Ron Finlay
Ron Finlay has more than 35 years of experience in communications. With a background in journalism and marketing, he became chief executive of Fishburn Hedges, a top ten PR agency. He founded Ron Finlay Communications in 2010 and his work spans business and financial services, local and national government, and the health, environment and charity sectors.
Whether it’s helping organisations strengthen their media profile, supporting them when facing difficult issues or developing their brand proposition, Ron is always by their side and sometimes representing them as a spokesperson. He works with TV, radio, national and specialist press, as well as online media.
Ron’s writing and editing output ranges from annual reviews, corporate brochures and strategy documents to marketing and promotional literature, newspaper and magazine articles, web copy and social media posts.
Ron is a Fellow of the Royal Society of Arts and an accredited trainer for the Media Trust.
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