Camberwell College of Arts
Last updated:
28 August 2025
Our name
Our name is Camberwell College of Arts.
- Don't use ‘the’ as a prefix in front of our name.
- Make the College’s relationship to UAL clear. Though, don't use UAL as a possessive.
- Example: Camberwell College of Arts, UAL, is part of a new exhibition.
- Externally, use the abbreviation 'Camberwell' once you’ve established its meaning by using our full name.
- Example: Camberwell College of Arts (Camberwell) offers courses in Art, Design and Conservation. Camberwell's facilities embrace both traditional craftsmanship and digital technology.
Our brand idea
Our brand idea has been developed to outline what we stand for and should underpin everything we do:
Driving positive social impact through creativity
We exist to deliver social change through art and design. Social engagement is at the heart of our work. Our students will be supported, encouraged and challenged to rethink current practices and be critically engaged in their understanding of the art world. We focus on developing socially responsible creative solutions. We shake up the status quo, and wake up the external world to new creative approaches to social and cultural issues.
What we do
Camberwell College of Arts, UAL, is a renowned art and design college driving positive social impact through art and design. Our unique studio culture offers students the freedom and support to explore their individual creativity using facilities that embrace both traditional craftsmanship and digital technology.
We believe passionately in social citizenship, whilst maintaining the view that arts must remain committed to the rewards of free inquiry and experimentation. Our students benefit from staff who take immense pride and care in guiding students in a journey of discovery, helping them develop the critical thinking, making skills and social sensibilities that equip them to thrive both individually and in their communities.
Messaging
One-line descriptor:
Driving positive social impact through creativity.
Short paragraph:
Camberwell College of Arts, UAL is a renowned art and design college driving positive social impact through art and design. Our unique studio culture offers students the freedom and support to explore their individual creativity using facilities that embrace both traditional craftsmanship and digital technology. We believe passionately in social citizenship whilst maintaining the view that arts must remain committed to the rewards of free inquiry and experimentation. Our students benefit from staff who take immense pride and care in guiding students in a journey of discovery helping them develop the critical thinking, making skills and social sensibilities that equip them to thrive both individually and in their communities.
Our logo
- Our logo sits in the top left-hand corner. If not possible, our logo sits in the bottom left-hand corner.
- The minimum size for the logo is 5mm.
- Keep it in proportion and positioned at an equal distance from the top and left-hand side of the page.
- Use the logo only in black or white, depending on the background colour.
- For certain, rare applications the logo can be embossed, debossed, varnished or foiled.
Multiple Colleges
When producing material for more than one College please use our University logo, followed by the specific College’s logotype separated by a rule and spaced as shown.
- The College logotype should be 50% of the height of the University logo.
- To make this consistent across all logotypes, scale using the x-height of the first line and baseline of the second line.
Branded templates
We have a range of templates available for using our brand in practice.
Presentation
- Camberwell College of Arts PowerPoint presentation template (PPT 2.1MB)
- Camberwell College of Arts Keynote presentation template (ZIP 11MB)
Report
- UAL Camberwell Word standard template long (DOCX 56KB)
- UAL Camberwell Word standard template short (DOCX 58KB)
Letterhead
Compliment slip