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Brand guidelines

Person holding mirror to the sky
Person holding mirror to the sky
Ella d'Aguilar, 2020 BA (Hons) Fashion Styling and Production, London College of Fashion, UAL

Welcome to our brand guidelines.

From our visual and verbal identity to our editorial style guide, copyright and trade marks — find everything you need to know about working with our brand.
  • Students setting up for exhibition
    Student preparing for an exhibition, 2020 BA (Hons) Graphic Communication Design, Central Saint Martins, UAL | Photograph: Alys Tomlinson

    Who we are

  • Reuse unit in wood workshop
    Reuse units in workshop, 2022, UAL | Photograph: Orlando Callegaro

    Our visual identity

  • person picking up poster with letter M printed.
    Typography workshop, 2017 MA Design Management and Cultures, London College of Communication, UAL

    Our verbal identity

  • posters laid out on table
    Graduation posters, 2024, UAL | Design: Kind Studio

    Using our brand

Explore our brand

Our brand helps tell the story of who we are and what we want to achieve. It holds us together as a community bound by a shared purpose. Using our brand consistently is important as it connects us with our audiences, building awareness and understanding.

Learn more about the different elements within our brand system and how to use them to inform communications and make accessible content.

Contact

For any questions about our brand guidelines or using our brand, please contact us on brand@arts.ac.uk. We aim to respond to all enquiries within 2 working days.

Who we are

Visual identity

Verbal identity

Using our brand

Camberwell College of Arts

Camberwell believes that creativity can have positive social impact. We want you to rethink current practices and cultivate your own style.

Central Saint Martins

CSM is a world-famous arts and design college. We are the creative and inventive ambitions of our students, staff and partners.

Chelsea College of Arts

Chelsea in one of London's most prestigious art and design colleges. We have a reputation for producing leading artists and designers.

London College of Communication

LCC is a world leader in creative communications education. It works at the cutting edge of new thinking in design, media and screen.

London College of Fashion

LCF is a world leader in fashion, design, media and business education and has been nurturing creative talent for over a century.

Wimbledon College of Arts

Wimbledon has a world class reputation for teaching performance. We'll help you to become innovative performers and experimental designers.

Brand guidelines

Links

Contact

Email

brand@arts.ac.uk