Messaging

Last updated:
18 August 2025

Person's hands holding a printed booklet and leaflet against a concrete wall which is in bright natural light. The leaflets read 'UAL, our strategy 2022-2032, The world needs creativity'. — **UAL 10 year strategy booklet and handout, 2022 | Design direction: Creative, UAL; Photograph: Rosie Stephenson**

Our 6 messaging pillars are short paragraphs which can be used to develop content that brings to life our purpose and explores what we do.

They explain to the world what is important to us and help to present a coherent and consistent message to our audiences.

While the wording in our brand narrative is fixed, our messaging pillars are flexible and can be adapted to your content and audience needs.

1. Our purpose: the world needs creativity

We generate and inspire the creativity the world needs for a better future. With curiosity, imagination and intent we make work which creates lasting change for people and our planet.

2. Our city

London is core to who we are, a place where we meet and share ideas with people from different backgrounds and cultures. With sites across the city, we are part of its fabric.

3. Our commitment to creative education

Our academics and practitioners deliver creative education and inspire new ways of thinking through research and innovation. We work with students at every level across our Colleges, UAL Creative Computing Institute, UAL School of Pre-degree Studies and UAL Short Courses. We guide them on their creative journey and enable them to build the careers they want.

4. Our Colleges

We are formed of 6 Colleges with unique histories and identities; Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts. Together, we are a community of makers, thinkers, pioneers and storytellers redesigning the future.

5. Our global network

Our creative network of staff, students and alumni influence learning, culture, industry and society on a global scale. We work closely with government and some of the world’s most innovative businesses to create opportunities for graduates across the creative industries and beyond.

6. Our QS ranking

As a University we are ranked second in the world for Art and Design for the 7th year running in the QS World University Rankings by Subject 2025.

University of the Arts London is in the top 2 universities in the world for Art and Design*.

*QS World University Rankings by Subject ® 2025