Skip to main content

Wimbledon College of Arts

Last updated:
28 August 2025

Performers on stage at Wimbledon College of Arts.
Jane Eyre, 2025 BA (Hons) Acting and Performance, Wimbledon College of Arts, UAL | Photograph: Rah Petherbridge

Our name is Wimbledon College of Arts.

  • Don't use ‘the’ as a prefix in front of our name.
  • Make the College’s relationship to UAL clear. Though, don't use UAL as a possessive.
    • Example: Wimbledon College of Arts, UAL, is part of a new exhibition.
  • Externally, use the abbreviation 'Wimbledon' once you’ve established its meaning by using our full name.
    • Example: Wimbledon College of Arts (Wimbledon) encourages practical experimentation as a way to learn the skills needed for a successful career in the arts. Wimbledon has around 800 students.

Our brand idea has been developed to outline what we stand for and should underpin everything we do:

A collaborative performance environment producing bold, innovative performers and experimental designers.

We offer an integrated multi-disciplinary performance environment that enables a unique, ensemble approach to theatre making and performance, engaging material practices, new technologies and performers to develop cutting edge, contemporary work. Students design, perform and manage theatre and live events to a professional level. We believe in a non-hierarchical, inclusive approach to performance making, that treats all the elements of Performance (acting, directing, writing, design, technologies) as equal partners. This provides the right environment to develop and equip talented pioneers in theatre and performance. We integrate actor and performance training with interactive technologies to explore and interrogate new ideas, and nurture bold, innovative performers and experimental designers of the future.

What we do

Wimbledon College of Arts, UAL has an international reputation for producing performance graduates known for their creativity, technical accomplishment and professionalism. We’re an art college with a supportive community of students, academics and technicians who share a passion for creative expression through practical experimentation. Students learn in the College’s specialist workshops, theatre, performance spaces and studios from expert tutors and technicians who either work in the industry or have their own practices. Through the College’s shared course projects, lectures and exhibitions and live and recorded performances our students are encouraged to work collaboratively, working in teams to design, perform and manage theatre, performance and other live events.

One-line descriptor:

A collaborative performance environment producing bold, innovative performers and experimental designers.

Short paragraph:

Wimbledon College of Arts, UAL has an international reputation for producing performance graduates known for their creativity, technical accomplishment and professionalism. We’re an art college with a supportive community of students, academics and technicians who share a passion for creative expression through practical experimentation. Students learn in the College’s specialist workshops, theatre, performance spaces and studios from expert tutors and technicians who either work in the industry or have their own practices. Through the College’s shared course projects, lectures and exhibitions and live and recorded performances our students are encouraged to work collaboratively, working in teams to design, perform and manage theatre, performance and other live events.

  • Our logo sits in the top left-hand corner. If not possible, our logo sits in the bottom left-hand corner.
  • The minimum size for the logo is 5mm.
  • Keep it in proportion and positioned at an equal distance from the top and left-hand side of the page.
  • Use the logo only in black or white, depending on the background colour.
  • For certain, rare applications the logo can be embossed, debossed, varnished or foiled.
Wimbledon College of Arts logo
Wimbledon College of Arts logo

Wimbledon College of Arts lock-up (ZIP 3.7MB)

Multiple Colleges

When producing material for more than one College please use our University logo, followed by the specific College’s logotype separated by a rule and spaced as shown.

  • The College logotype should be 50% of the height of the University logo.
  • To make this consistent across all logotypes, scale using the x-height of the first line and baseline of the second line.
An image showing how to use multiple college logos in one application
Multiple College logos in one application
Dual branding with Wimbledon College of Arts logo
Dual branding with Wimbledon College of Arts logo

We have a range of templates available for using our brand in practice.

Presentation

Report

Letterhead

Compliment slip