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Central Saint Martins

Last updated:
28 August 2025

Visitor at the Summer Shows kneeling down to watch a video on an old TV with headphones plugged in.
'Danny's Farm', Eva Sykes, 2025 MA Fine Art, Central Saint Martins, UAL | Photograph: Paul Cochrane

Our name is Central Saint Martins.

  • Don't use ‘the’ as a prefix in front of our name.
  • Don't shorten Saint to St.
  • Make the College’s relationship to UAL clear. Though, don't use UAL as a possessive.
    • Example: Central Saint Martins, UAL, is part of a new exhibition…
  • Externally, use the acronym 'CSM' once you’ve established its meaning by using our full name.
    • Example: Central Saint Martins (CSM) is the creative and inventive ambitions of our students, staff and partners. CSM is the diversity and global reach of our community.
  • When indicating possession, use an apostrophe after the 's'.
    • Example: Central Saint Martins' facilities are…

Our brand idea has been developed to outline what we stand for and should underpin everything we do:

Creativity is at the brink of great change and there is a galvanising call embedded at the heart of our University’s strategy. To remain at the heart of creative education in an era of polarisation and new intelligences, a total rethink is underway in our systems, skills and the sectors we partner with.

Central Saint Martins (CSM) has an international reputation as a world-leading art school producing generations of extraordinary creative practitioners who have had significant impact in the creative industries shaping how we see the world. The College has a legacy of engaging with the global debate about the arts, performance and design, and their role in societal transformation. This is at the heart of what we do: we challenge what people think they know about the arts, performance and design, and how it shapes and impacts us all.

Central Saint Martins is constantly alive with different ways of thinking, making and doing. We understand that creative practice combines the ability to imagine new futures with the means to deliver them. To build on our College’s core spirit of interdisciplinarity as an art school, CSM has 3 Schools of Thought: C School (Culture), S School (Systems) and M School (Material). The naming strategy emphasises the whole (C + S + M = CSM), champions the power of imagination and actively seeks collaboration across schools to break new ground within and beyond our disciplines. As such, our graduates are equipped to address the urgent global challenges facing society and the planet through art and design practice.

One-line descriptor:

We believe that art, performance and design can generate real, productive change.

Short paragraph:

Central Saint Martins is alive with different ways of thinking, making and doing. We understand that creative practice combines the ability to imagine new futures with the means to deliver them.

Central Saint Martins is a collective alive with divergent ways of thinking, making and doing:

  • Within that divergence there is a multitude of voices and viewpoints. This is what makes Central Saint Martins both so unpredictable and influential.
  • At an institutional level, however, it is important that we present a coherent front. This style guide addresses that need. It shares our new graphic elements to create a clear, visual framework for public-facing communications.

Two-tiered approach

Recognising that some projects will have different design requirements, we are introducing a tiered approach to maximise flexibility for the multiple applications that are needed across College communication.

Tier 1

  • For primary communications coming directly from Central Saint Martins, such as Open day communications, prospectus and marketing print or PowerPoint presentations.

Tier 2

  • For all secondary concept-led communications, partnerships or projects that are not just from Central Saint Martins, such as public programmes, innovation and business or external events.
  • Our logo sits in the top left-hand corner. If not possible, our logo sits in the bottom left-hand corner.
  • The minimum size for the logo is 5mm.
  • Keep it in proportion and positioned at an equal distance from the top and left-hand side of the page.
  • Use the logo only in black or white, depending on the background colour.
  • For certain, rare applications the logo can be embossed, debossed, varnished or foiled.
Central Saint Martins logo
Central Saint Martins logo

Download: Central Saint Martins lock-up (ZIP 37KB)

Multiple Colleges

When producing material for more than one College please use our University logo, followed by the specific College’s logotype separated by a rule and spaced as shown.

  • The College logotype should be 50% of the height of the University logo.
  • To make this consistent across all logotypes, scale using the x-height of the first line and baseline of the second line.
An image showing how to use multiple college logos in one application
Multiple College logos in one application

Our colour palette uses red and yellow alongside the University’s core colours of black and white.

Red

Red colour

CMYK: 00-100-100-00
RGB: 237-28-36
#ED1C24

Normal text: Use with white or black text
Large text: Use with white, black or yellow text

Yellow

Yellow colour

CMYK: 00-00-100-00
RGB: 255-242-00
#FFF200

Normal text: Use only with black text
Large text: Use with black or yellow text

For printed work, consider the environmental impact of production and integrate recycled and environmentally-benign materials into your specifications.

Recycled papers

When it comes to paper, recycled paper is the greenest option. It has the same print performance as non-recycled paper, as well as coming in a range of colours. Some widely available recycled papers:

  • ArjoWiggins — Cocoon and Nautilus.
  • Denmaur Paper — Revive range.
  • Fenner Paper — ColorSet.
  • Fedrigoni — Woodstock.
  • GF Smith — Extract.

Revive is a popular range of 100% recycled papers, manufactured from FSC® recycled 100% post consumer waste. The papers we use should always have an FSC (The Forest Stewardship Council) certification from the following categories:

  • FSC 100%: All the forest-based timber or fibre in an FSC 100% product comes from an FSC-certified forest.
  • FSC recycled: All timber or fibre in an FSC recycled product must be pre-consumer or post-consumer reclaimed.
  • FSC mix: The timber or fibre in an FSC mix product is a mixture of some/all of the following:
    • Virgin timber/fibre from an FSC-certified forest
    • Reclaimed/recycled timber/fibre
  • FSC Controlled Wood.

We have a range of templates available for using our brand in practice. More guidance on how to format your email signature can be found within our core brand guidelines.

Presentations

Report

Letterhead

Compliment slip