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Typography

Last updated:
24 January 2025

A poster stuck on a grey concrete wall which is in bright natural light. The poster reads 'UAL AKO Storytelling Institute, Where creative practice meets social transformation, explore our work'. The poster has 2 images and the text flows around the images to frame them.
AKO Storytelling Institute launch poster, 2023 | Design direction: Creative, UAL; Photograph: Rosie Stephenson

Download our primary typeface, Helvetica Neue.

Our primary font family is Helvetica Neue LT Pro. We have 2 weights available:

  • Helvetica Neue LT Pro 55 Roman/Regular for headings and body copy.
  • Helvetica Neue LT Pro 75 Bold for headings.
Helvetica Neue LT Pro 55 Roman/Regular
Helvetica Neue LT Pro 55 Roman/Regular
Helvetica Neue LT Pro 75 Bold
Helvetica Neue LT Pro 75 Bold

Our secondary typeface is Arial. It should only be used when Helvetica Neue is not available.

Like Helvetica, we use two weights:

  • Arial Regular for body copy.
  • Arial Bold for headings.
Arial Regular
Arial Regular
Arial Bold
Arial Bold
  • For accessibility reasons we minimise the use of italics in print and do not use it at all in digital.
  • Do not distort the typefaces or use any weights or cuts of Helvetica Neue that are not listed above.
  • When creating webpages, please use our University heading style. We set the line height of our headings online from 110% to 150% of the type size so there are no accessibility or legibility issues.
How to use our primary typeface, Helvetica Neue.