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Last updated:
18 August 2025

A spread from the parent and carers booklet designed the UAL creative team. It features an interview with a staff member as well as a portrait of this staff member.
Parents and Carers Welcome back booklet, 2025, UAL | Portrait photograph: Sam Bush, design direction: Creative, UAL

Make formatting consistent throughout your document:

  • Allow enough white space around the page and between lines of type.
  • Provide a contents list to make your document more navigable.
  • Give each new section a clear heading to help the reader find relevant content.
  • Use bullet point lists to break up text and keep things flowing.

The standard resolution for printed images is 300 DPI (dots per inch) at final size.

Colour mode should be set in CMYK, not RGB, for printing.

Use our primary typeface, Helvetica Neue, in a minimum font size of 11 for all printed materials.

If you’re using images of student work:

  • Do not crop or alter the images.
  • Avoid design elements or colour washes that detract from the images.
  • Properly credit all images.

When you’re using any images or artwork in print, check that you have the right to use the image. Any image on the UAL Image Library will be marked with copyright information, including any usage restrictions.

Submit a PDF file to your print vendor, rather than an InDesign, Illustrator or Photoshop working file. PDF files encapsulate layouts and most fonts, so your print designs can’t be changed.

Information in printed publications is liable to change and may become outdated:

  • Include a disclaimer: “All information is correct at the time of publication.”
  • If including links to external websites in your publication, also include the disclaimer: “UAL is not responsible for the content on any external websites.”