Colour
Last updated:
21 July 2025
Our primary palette
Our core colours are black and white.
One or both of these colours should be used in all applications.
Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
#000000
White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
#FFFFFF
Our secondary palette
Our secondary colours are made up of 8 base (mid-tone) colours: yellow, pink, orange, purple, aqua, blue, green and emerald and neon, bright and deep tones of each base colour:
- Only use them as supporting colours in applications, as they’re designed to work with at least 1 of our primary colours.
- Only use a maximum of 2 secondary colours per application.
Grayscale
40% black
CMYK: 0,0,0,40
RGB: 152,152,152
#989898
30% black
CMYK: 0,0,0,30
RGB: 178,178,178
#B2B2B2
20% black
CMYK: 0,0,0,20
RGB: 203,203,203
#CBCBCB
10% black
CMYK: 0,0,0,10
RGB: 230,230,230
#E6E6E6
Yellow
Deep yellow
CMYK: 0,30,90,0
RGB: 255,180,0
#FFB400
Yellow
CMYK: 0,10,90,0
RGB: 255,208,34
#FFD022
Bright yellow
CMYK: 0,0,100,0
RGB: 255,237,0
#FFED00
Neon yellow
Pantone 803
RGB: 255,255,0
#FFFF00
Pink
Deep pink
CMYK: 15,100,50,0
RGB: 196,14,100
#C40E64
Pink
CMYK: 0,90,50,0
RGB: 231,22,87
#E71657
Bright pink
CMYK: 0,80,12,0
RGB: 255,20,100
#FF1464
Neon pink
Pantone 812
RGB: 252,24,144
#FC1890
Orange
Deep orange
CMYK: 0,80,100,0
RGB: 255,80,0
#FF5000
Orange
0,45,100,0
RGB: 255,133,0
#FF8500
Bright orange
CMYK: 0,30,90,0
RGB: 255,180,0
#FFB400
Neon orange
Pantone 804
RGB: 254,111,6
#FE6F06
Purple
Deep purple
CMYK: 68,80,0,0
RGB: 105,62,196
#693EC4
Purple
CMYK: 45,68,0,0
RGB: 158,101,251
#9E65FB
Bright purple
CMYK: 20,42,0,0
RGB: 210,152,252
#D298FC
Neon purple
Pantone 266
RGB: 157,36,245
#9D24F5
Aqua
Deep aqua
CMYK: 100,20,0,0
RGB: 39,116,182
#2774B6
Aqua
CMYK: 65,8,0,0
RGB: 32,188,255
#20BCFF
Bright aqua
CMYK: 55,0,5,0
RGB: 0,226,255
#00E2FF
Neon aqua
Pantone 310
RGB: 25,249,255
#19F9FF
Blue
Deep blue
CMYK: 100,70,0,8
RGB: 46,0,163
#2E00A3
Blue
CMYK: 100,35,0,0
RGB: 31,78,220
#1F4EDC
Bright blue
CMYK: 100,0,0,0
RGB: 0,108,255
#006CFF
Neon blue
Pantone Blue 072
RGB: 0,0,255
#0000FF
Green
Deep green
CMYK: 100,0,100,0
RGB: 0,162,0
#00A200
Green
CMYK: 82,0,100,0
RGB: 0,199,62
#00C73E
Bright green
CMYK: 74,0,100,0
RGB: 26,235,37
#1AEB25
Neon green
Pantone 802
RGB: 41,253,47
#29FD2F
Emerald
Deep emerald
CMYK: 100,20,40,20
RGB: 15,117,116
#0F7574
Emerald
CMYK: 75,10,40,0
RGB: 25,164,163
#19A4A3
Bright emerald
CMYK: 60,0,35,0
RGB: 47,234,207
#2FEACF
Neon emerald
Pantone 3245
RGB: 0,255,220
#00FFDC