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Colour

Last updated:
21 July 2025

A poster for the UAL Graduation, which features vibrant, multicolored 3D bubbles on a black background with bold white text reading '#UALGRADS'.
UAL Graduation, 2023 | Design direction: Spy Studio

Our core colours are black and white.

One or both of these colours should be used in all applications.

Colour chart labeled by shades of black and white. Each colour block includes CMYK, Pantone, and RGB values. Black: CMYK: 0,0,0,100, RGB: 0,0,0 #000000. White: CMYK: 0,0,0,0, RGB: 255,255,255, #FFFFFF
Our primary colour palette: black and white.

Black

CMYK: 0, 0, 0, 100

RGB: 0, 0, 0

#000000

White

CMYK: 0, 0, 0, 0

RGB: 255, 255, 255

#FFFFFF

Our secondary colours are made up of 8 base (mid-tone) colours: yellow, pink, orange, purple, aqua, blue, green and emerald and neon, bright and deep tones of each base colour:

  • Only use them as supporting colours in applications, as they’re designed to work with at least 1 of our primary colours.
  • Only use a maximum of 2 secondary colours per application.
Colour chart with rows labeled by shades of grey, yellow, pink, orange, purple, aqua, blue, green and emerald. Each colour block includes CMYK, Pantone and RGB values.
Our secondary colour palette.

Grayscale

40% black

CMYK: 0,0,0,40

RGB: 152,152,152

#989898

30% black

CMYK: 0,0,0,30

RGB: 178,178,178

#B2B2B2

20% black

CMYK: 0,0,0,20

RGB: 203,203,203

#CBCBCB

10% black

CMYK: 0,0,0,10

RGB: 230,230,230

#E6E6E6

Yellow

Deep yellow

CMYK: 0,30,90,0

RGB: 255,180,0

#FFB400

Yellow

CMYK: 0,10,90,0

RGB: 255,208,34

#FFD022

Bright yellow

CMYK: 0,0,100,0

RGB: 255,237,0

#FFED00

Neon yellow

Pantone 803

RGB: 255,255,0

#FFFF00

Pink

Deep pink

CMYK: 15,100,50,0

RGB: 196,14,100

#C40E64

Pink

CMYK: 0,90,50,0

RGB: 231,22,87

#E71657

Bright pink

CMYK: 0,80,12,0

RGB: 255,20,100

#FF1464

Neon pink

Pantone 812

RGB: 252,24,144

#FC1890

Orange

Deep orange

CMYK: 0,80,100,0

RGB: 255,80,0

#FF5000

Orange

0,45,100,0

RGB: 255,133,0

#FF8500

Bright orange

CMYK: 0,30,90,0

RGB: 255,180,0

#FFB400

Neon orange

Pantone 804

RGB: 254,111,6

#FE6F06

Purple

Deep purple

CMYK: 68,80,0,0

RGB: 105,62,196

#693EC4

Purple

CMYK: 45,68,0,0

RGB: 158,101,251

#9E65FB

Bright purple

CMYK: 20,42,0,0

RGB: 210,152,252

#D298FC

Neon purple

Pantone 266

RGB: 157,36,245

#9D24F5

Aqua

Deep aqua

CMYK: 100,20,0,0

RGB: 39,116,182

#2774B6

Aqua

CMYK: 65,8,0,0

RGB: 32,188,255

#20BCFF

Bright aqua

CMYK: 55,0,5,0

RGB: 0,226,255

#00E2FF

Neon aqua

Pantone 310

RGB: 25,249,255

#19F9FF

Blue

Deep blue

CMYK: 100,70,0,8

RGB: 46,0,163

#2E00A3

Blue

CMYK: 100,35,0,0

RGB: 31,78,220

#1F4EDC

Bright blue

CMYK: 100,0,0,0

RGB: 0,108,255

#006CFF

Neon blue

Pantone Blue 072

RGB: 0,0,255

#0000FF

Green

Deep green

CMYK: 100,0,100,0

RGB: 0,162,0

#00A200

Green

CMYK: 82,0,100,0

RGB: 0,199,62

#00C73E

Bright green

CMYK: 74,0,100,0

RGB: 26,235,37

#1AEB25

Neon green

Pantone 802

RGB: 41,253,47

#29FD2F

Emerald

Deep emerald

CMYK: 100,20,40,20

RGB: 15,117,116

#0F7574

Emerald

CMYK: 75,10,40,0

RGB: 25,164,163

#19A4A3

Bright emerald

CMYK: 60,0,35,0

RGB: 47,234,207

#2FEACF

Neon emerald

Pantone 3245

RGB: 0,255,220

#00FFDC