Skip to main content

London College of Fashion

Last updated:
28 August 2025

A close-up of a model wearing makeup and staring straight into the camera.
'24:01', Bing Geng, 2025 MA Fashion Photography, London College of Fashion, UAL

Our name is London College of Fashion.

  • Don't use ‘the’ as a prefix in front of our name.
  • Make the College’s relationship to UAL clear. Though, don't use UAL as a possessive.
    • Example: London College of Fashion, UAL, is part of a new exhibition.
  • Externally, use the acronym 'LCF' once you’ve established its meaning by using our full name.
    • Example: Welcome to London College of Fashion (LCF) where we have been nurturing creative talent for over a century. LCF is a total fashion ecology where we examine the past in order to build a sustainable future.

Our brand idea has been developed to outline what we stand for and should underpin everything we do:

Shaping Lives Through Fashion

London College of Fashion, University of the Arts London is a world-leader in fashion design, media and business education. In boundary-pushing research where fashion intersects with science, engineering, technology and in enterprise, where it partners with top brands and helps launch new businesses. It has been nurturing creative talent for over a century, offering courses in all things fashion.

Across every subject, it encourages students to examine the past and challenge the present. To have inventive, assertive ideas that challenge social and political agendas. It gives them the skills, opportunities – and above all, the freedom – to put those ideas into practice.

It starts with education, with over 70 undergraduate and postgraduate degrees and 165 short courses. Students come from over 100 countries. Some learn fashion design – its heritage, craftsmanship, radical thinking and high-tech practice.

Others develop analytical skill, creative thinking and business acumen. Others still: cutting-edge approaches to traditional, experiential and interactive media. They all examine the present in light of its deep historical context. And learn how to use fashion to build a sustainable future and improve the way we live.

And through fashion, shape lives.

That’s why we exist and you can use that to describe value at the heart of LCF. We believe in using the subject of fashion, together with its industrial importance, to shape lives and drive economic and social transformation.

Our College messages sit under 5 statements describing the College’s relationship to fashion:

Fashion Shapes Lives

Fashion can change lives. Through teaching, specialist research and collaborative work, we empower our students to think differently, using fashion to examine the past, build a sustainable future and improve the way we live.

Fashion Means Business

Through inspirational teaching we nurture the next generation of creative leaders and thinkers who work in responsible, analytical and ingenious ways. Our work with the industry supports local and global enterprise, boosting economic development as well as creating social value. Students benefit from our connections with industry and so does industry.

Fashion Makes Style

In design, we teach a combination of heritage and radical thinking. Craftsmanship and new technology. Engineering and in-depth design research. We teach innovative ideas first and then innovative practice to bring them to life.

Fashion Tells Stories

We nurture every student’s distinctive voice, teaching them how to challenge and define the future of fashion through cutting-edge media approaches across all channels: broadcast, print, digital, interactive, experiential – and experimental.

Fashion Looks Forward

Through research, collaboration and experimentation, we explore the frontiers of design and technology, merging them to transform how fashion is made, showcased and sold. And with innovation, help forge a global fashion economy that supports our students and the wider industry – now and in the future.

  • Our logo sits in the top left-hand corner. If not possible, our logo sits in the bottom left-hand corner.
  • The minimum size for the logo is 5mm.
  • Keep it in proportion and positioned at an equal distance from the top and left-hand side of the page.
  • Use the logo only in black or white, depending on the background colour.
  • For certain, rare applications the logo can be embossed, debossed, varnished or foiled.
London College of Fashion logo
London College of Fashion logo

London College of Fashion Lock-up (ZIP 3.7MB)

Multiple Colleges

When producing material for more than one College please use our University logo, followed by the specific College’s logotype separated by a rule and spaced as shown.

  • The College logotype should be 50% of the height of the University logo.
  • To make this consistent across all logotypes, scale using the x-height of the first line and baseline of the second line.
Dual branding with London College of Fashion logo
Dual branding with London College of Fashion logo

We have a range of templates available for using our brand in practice:

Presentation

Report

Letterhead

Compliment slip