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Postgraduate

MA Fashion, Film and Digital Production

Still from film of two females, one real and one robot, looking at each other.
Student work by Runqi He | MA Fashion Film and Digital Production | Graduate Showcase | London College of Fashion | University of Arts London
College
London College of Fashion Start date
September 2025 Course length
12 months

Utilise experimental media techniques and technologies to produce a range of innovative moving image outcomes, developing and redefining fashion film as a genre.

Course summary

Applications closed 2025/26

We are no longer accepting applications for 2025/26 entry to this course. Applications for 2026/27 entry will open in autumn 2025.

Applying for more than 1 course

From October 2024, you can only apply for a maximum of 3 postgraduate courses each year at UAL (excluding online or low-residency courses and Graduate Diplomas). Find out more in the Apply Now section.

Why choose this course at London College of Fashion

  • Redefine fashion film: Develop and redefine fashion film, critically engaging with the genre, developing entrepreneurial ideas and creating pioneering work in this rapidly developing area.
  • Learn from experts: Benefit from unrivalled access to and input from leaders in the digital fashion film industry, as well as advice from researchers, enhancing your studies and work.
  • Practical experience: Enjoy the space to experiment, explore and innovate, as well as situate your practice in fashion and the moving image, through practice based workshops in our state-of-the-art facilities.
  • Collaborative learning: Work independently, as well as on collaborative projects with fellow students, building your teamworking skills and reflecting industry practice to support your employability.
  • Employability: Benefit from career development built into the course, complimenting the critical, creative and professional skills you develop,  preparing you for a variety of roles including film maker, art-director, curator, internet designer and more.

Open Days

Book your place on one of our upcoming events, including online talks and campus tours to get an insight into studying with us.

Scholarships, bursaries and awards

Use our scholarship search to discover if you are eligible for any scholarships, bursaries or awards.

Course overview

Introduction  

This course offers an opportunity to re-define moving image in a fashion context. Fashion implies commercial value but also invites and encourages a highly creative approach to cinematic storytelling that reflects culture. This course does not reflect a traditional ‘film school’ format, however, it is a course where you can develop a contextual framework and visual style through research, experimentation and digital innovation to formulate your own creative identity as a fashion filmmaker.  

We encourage you to identify your motivation through critical engagement with fashion as a cultural entity and to find your most suitable role(s) in a traditional film production team through practice-based projects. The films produced on this course are short; they serve a purpose of interrogating the fashion discourse, showcasing fashion in motion and utiliszing fashion film as a vehicle for change. Storytelling, imagination, creativity and digital innovation are essential in this process. 

What to expect  

  • A dynamic learning environment: Work in both individual and collaborative scenarios throughout the course to reflect industry practice, and to support you to identify your strengths in specific roles in film production. 
  • A research informed curriculum: Critical engagement is an essential part of master's level study and research will provide the contextual framework for practice-based outcomes.  
  • Exposure to industry experts: Hear from an array of industry speakers who will share their professional knowledge and experience. To enhance your learning, you will also have opportunities to speak to researchers engaged with the fashion discourse and beyond.  
  • Practical experience: Practice-based workshops support the main delivery of the course and will give you the space to experiment, explore and innovate, as well as situate your practice in fashion and the moving image. 
  • Access to industry-standard facilities: Located in LCF’s new purpose-built building, you will complete the course with a portfolio of moving image work that will showcase your creative identity and prepare you for the transition to industry. 

Industry and research opportunities  

There are opportunities throughout the course to connect with researchers, UAL research archives and industry speakers through lectures, workshops, events, extracurricular activities and knowledge exchange scenarios that will expand your network.  

There will be opportunities to form connections with your peers and co-create in response to live industry briefs internally according to LCF’s current partnerships. You will have access to Graduate Futures' wide range of workshops, events, entrepreneurial and business opportunities as well as 1:1 consultation to enable your smooth transition to industry. 

Research at MA Level 

Research is core to the curriculum and pedagogical approaches for the course. The development of effective approaches towards research enquiry is central for the emergence of a critically reflective and culturally aware practitioner/learner. An iterative approach highlighting the crucial interrelationship between theory and practice, and the value of interdisciplinary modes of interrogation for the potential generation of new knowledge is prioritised. Throughout the course, an understanding of the processes and methodologies of research will be developed within the discipline and situated within a broader cultural arena.    

The integration of theoretical and/or philosophical frameworks provide ways to look at the world in relationship to project work. A systematic approach to research is supported, including the shaping of ethical and achievable research questions and prototyping (of ideas) that may lead to new insights, connections and understanding. Through the course core research capabilities are developed, tested, and extended to underpin progressive cycles of reflexive practice. The application of research and critical perspectives in both theory and practice using a range of techniques and research methods are evaluated through formative and summative assessment. This helps to identify areas for potential improvement and development appropriate to your professional aspirations and advanced research potential that culminate in the proposition and independent pursuit of the Masters Project.   

Climate, Social and Racial Justice 

We are committed to ensuring that your skills are set within an ethical framework and are working to embed UAL’s Principles for Climate, Social and Racial Justice into the course. 

Contact us

Register your interest to receive information and updates about studying at UAL.

Contact us to make an enquiry.

Course units

Block 1: EXPLORE - supports the transition to postgraduate level study through the following units: 

  • Fashion and Film (40 Credits) 

This unit will introduce you to fashion and film as cultural practices, and explores how they come together to foster a new form of fashion image making and communication. Offering you a solid grounding in fashion and film theory, the unit will focus on research methods and methodologies, contemporary fashion communication and consumption, and how film is produced and distributed in a digital landscape. 

  • Fashion Film Production (20 Credits) 

This unit focusses on the contemporary fashion film and specifically how the moving image is being used within the fashion industry as a communication tool. It will introduce you to the film production process and essential ideation, management and organisational skills that are associated with film production for a fashion context. 

On successful completion of these units you are eligible for the award of a Post Graduate Certificate (60 credits). 

Block 2: SITUATE - expresses the shift from orientation and exploration of the discipline within LCF and UAL to a position of affirming your own interests and specific direction. 

  • Narrative Content for Digital Platforms (40 Credits) 

This unit is designed to mirror industry practice through the ideation and film production process in response to a live industry brief. You will be challenged to produce a 360-brand campaign situated in a commercial context that aims to interrogate fashion narratives and innovate with contemporary digital technologies. Specifically, the unit will be underpinned by UAL’s Social Purpose with an aim to effect change for an intended audience. 

  • Elective Unit (20 Credits) 

Students will have the opportunity to participate in an elective unit as part of this course. This is an opportunity for students to collaborate with students from other courses within the college.

The following is an example list of electives that have been previously delivered:

  • Creative Decision Making for Fashion Enterprise
  • Cultural Programming
  • Fashion Politics and Cultures
  • Fashion Practices for Social Change
  • Fashion Together: Collaboration for Innovation

Please note:

  • Elective unit titles and details of the unit may change year to year
  • Elective units offered may change year to year, that is, unit listed above may or may not be offered in subsequent years
  • Students participate in a bidding process for choosing electives and participation in any particular elective is not guaranteed

On successful completion of these units you are eligible for the award of a Post Graduate Diploma (120 credits) 

Block 3: INTEGRATE - The culmination of theory and practice acquired throughout Block 1 and 2 which is expressed through the Master’s Project, working towards innovation and future practice beyond the course. 

  • Masters Project (60 Credits) 

The Master’s Project should be an independent and original piece of work which seeks to present a new approach towards or perspective on a specific topic, realised through Fashion Film and underscored by deep research and critical reflection. The Master’s Project is the culmination of this MA degree. 

On successful completion of the Master’s Project unit you are eligible for the award of a Master’s of Art (180 credits). The final award grading is based upon the results of the Master’s Project only. 

Credit Framework 

The University of the Arts London Credit Framework equates 20 credits to 200 hours of learning time. 

Programme specification

Download course specification (PDF File 530.5 KB)

Learning and teaching methods

  • Briefings.   
  • Lectures.   
  • Seminars.   
  • Individual tutorials.    
  • Group tutorials. 
  • Master classes.    
  • Technical workshops.    
  • Presentations to staff, peers and industry.  
  • Collaborative and independent research and practice.    
  • Formative feedback from staff, peers and industry. 
  • UAL Archives visit and workshop. 

Assessment methods

  • Research journal (pdf presentation). 
  • Written, researched essays. 
  • Group and individual pitch presentations. 
  • Individual practice-based outcomes. 
  • Participation in collaborative practice-based outcomes. 
  • Production File (from Pre-production, Production and Post-Production).
  • Production Log (in the form of an online blogging platform). 
  • Written, researched dissertation.

Showcasing at LCF

There are a range of showcasing opportunities students can take part in whilst studying at LCF. End year showcasing at London College of Fashion, UAL, is one of the moments students can celebrate graduating from their courses. However, degree shows are not part of the learning outcomes in a course curriculum and are therefore not guaranteed as part of studying with us. Students must register by a deadline to take part, and we are not able to show all student work so submitting students will have their work curated.

UAL Showcase

Explore work by our recent students on UAL Showcase

  • First
    First, Fuhua Qiu, 2025 MA Fashion, Film and Digital Production, London College of Fashion, UAL

    Fuhua Qiu

  • STOP MOTION
    STOP MOTION, Zhaodong Zeng, 2025 MA Fashion, Film and Digital Production, London College of Fashion, UAL

    Zhaodong Zeng

  • Amberstiche
    Amberstiche, Zining Zhai, 2025 MA Fashion, Film and Digital Production, London College of Fashion, UAL

    Zining Zhai

  • Another Swipe
    Another Swipe, Becky Mu, 2025 MA Fashion, Film and Digital Production, London College of Fashion, UAL

    Becky Mu

  • Another Swipe
    Another Swipe, Wasabi Zhang, 2025 MA Fashion, Film and Digital Production, London College of Fashion, UAL

    Wasabi Zhang

  • AMBERSTICHE
    AMBERSTICHE, Yinong Wang, 2025 MA Fashion, Film and Digital Production, London College of Fashion, UAL

    Yinong Wang

  • See more work by students on this course on UAL Showcase

MA Fashion Film and Digital Production | Showreel

MA Fashion Film and Digital Production | Critically Acclaimed Student Fashion Films

MA Fashion Film and Digital Production | Critically Acclaimed Student Fashion Films

View all videos

Latest news from this course

  • Visitors during a recent LCF graduate exhibition. Photographer: © Ana Blumenkron

    Introducing LCF's new public facing Cultural Programme

    LCF is excited to announce that from September 2023, when it opens the doors to its new home as part of East Bank, it will offer a brand-new, free, cultural programme open to the public.

  • Centaur in the woods , by Chenshou Xu, director of photography Chris Keng Huang 2023

    Chenshuo Xu NOWNESS premiere: Ode to the Centaur

    We got in touch with with Chenshou Xu from MA Fashion Film on his recent premiere with NOWNESS of his graduate film Ode to the Centaur.

  • Programmer looking at computer screen , Photograph by Zixuan Tang, Director and Producer Hazel Dong - MA Fashion, Film and Digital Production 2023

    LCF23: Hazel Dong 'Semantic error'

    Hazel Dong, MA Fashion Film and Digital Production graduate runs us through her final project ‘Semantic error’ which explores identity through a science fiction short film. We interview her to find out more about the nature of the underlaying

  • LCF Postgraduate Class of 2023. Artwork by Lauren Chalmers.

    Celebrating LCF Postgraduate Class of 2023

    LCF are excited to introduce LCF Postgraduate Class of 2023, demonstrating how LCF students look beyond the traditional notions of fashion to imagine a new and exciting future.

  • See all stories

Facilities at LCF

Staff

Vicky Mather, Course leader

Vicky Mather is a multi-award winning filmmaker in animation and live-action. After training at the National Film and Television School Vicky worked as a Director of fashion film, commercials and music video in London and was named a BAFTA 'Brit to Watch' gaining representation in the UK, USA and Europe. Vicky transitioned her career in to the stimulating environment of education 8 years ago and over the past two years, has developed an exciting new masters course in Fashion, Film and Digital Production at London College of Fashion's School of Media and Communication.

David Cumming, Senior Lecturer

David Cumming is a researcher specialising in digital games and media, having completed a PhD with the Human-Computer Interaction group at the University of Melbourne and holding a Bachelor of Arts (Honours) in Screen Arts and Journalism. His research sits at the intersection of media studies and the digitisation of contemporary life. Specifically, David specialises in employing ethnographic methods to understand the lived experiences and practices which surround acts of media engagement.

Lucy Moyse Ferriera, Lecturer

Lucy Moyse Ferreira received her MA and PhD in History of Dress from the Courtauld Institute of Art, University of London, and BA in History of Art from the University of Cambridge. She was postdoctoral researcher on the Archaeology of Fashion Film project at Central Saint Martins. Her research focuses on fashion media, beauty, and violence in fashion, the latter of which she is currently preparing as a monograph for Bloomsbury. She has published broadly in fashion history and theory, and is a regular contributor to media projects.

Susanna Brown, Lecturer

Susanna Brown is a writer, curator and lecturer. Her acclaimed exhibitions have been staged at more than twenty venues globally and include ‘Selling Dreams: One Hundred Years of Fashion Photography’, ‘Horst: Photographer of Style’, ‘The Body: A History of Photography’, and ‘Tim Walker: Wonderful Things’. She is the author of seven books, and regularly speaks about photography and fashion for television, radio and podcasts. Susanna studied at UAL, the University of Bristol, and the Courtauld Institute of Art, and has held curatorial roles at the V&A and National Portrait Gallery.

Fees and funding

Home fee

£14,000

This fee is correct for 2025/26 entry and is subject to change for 2026/27 entry.

Tuition fees may increase in future years for new and continuing students on courses lasting more than one year. For this course, you can pay tuition fees in instalments.

Students from countries outside of the UK will generally be charged international fees. The rules are complex so read more about tuition fees and determining your fee status.

International fee

£29,990

This fee is correct for 2025/26 entry and is subject to change for 2026/27 entry.

Tuition fees may increase in future years for new and continuing students on courses lasting more than one year. For this course, you can pay tuition fees in instalments.

Students from countries outside of the UK will generally be charged international fees. The rules are complex so read more about tuition fees and determining your fee status.

Additional costs

You may need to cover additional costs which are not included in your tuition fees, such as materials and equipment specific to your course. For a list of general digital equipment you may need (and how you can borrow equipment), visit our Study costs page.

Accommodation

Find out about accommodation options and how much they will cost, and other living expenses you’ll need to consider.

Scholarships, bursaries and awards

If you’ve completed a qualifying course at UAL, you may be eligible for a tuition fee discount on this course. Find out more about our Progression discount.

You can also find out more about the Postgraduate Masters Loan (Home students only) and scholarships, including £7,000 scholarships for Home and International students. Discover more about student funding.

If you’re based in the UK and plan to visit UAL for an Open Event, check if you’re eligible for our UAL Travel Bursary. This covers the costs of mainland train or airline travel to visit UAL.

How to pay

Find out how you can pay your tuition fees.

Scholarship search

Or view all

Entry requirements

You will have:

  • A relevant degree and prior experience engaging on a critical and/or practical level with fashion media, and ideally film. 
  • The ability and willingness to collaborate, generate ideas, engage with current cultural discourse and showcase an understanding of your practice and the motivation to explore it further at post-graduate level.

We would expect to see a portfolio that evidences intellectual rigour, curiosity, technical skills, practical and critical thinking and a deep interest in fashion, film and new media.

We will also consider applicants who are practicing filmmakers, artists and designers from different professions with an interest in fashion and film. We are also interested in applicants from an artistic or scientific backgrounds, who have a desire to progress into a career in the creative industries.

APEL (Accreditation of Prior (Experiential) Learning) 

If you do not meet these course entry requirements but your application demonstrates additional strengths and alternative relevant experience, you may still be considered.  

This could include: 

  • Substantial or related academic or work experience which could be considered equivalent to the minimum entry requirements with a minimum of 6.0 in reading, writing, listening and speaking. 
  • A strong academic or other professional reference in conjunction with the above. 

Each application will be considered on its own merit. We cannot guarantee an offer in each case. 

English Language Requirements 

  • IELTS level 7.0 with a minimum of 6.0 in reading, writing, listening and speaking. 

All classes are taught in English. If English isn’t your first language, you will need to show evidence of your English language ability when you enrol. For further guidance, place check our English Language Requirements. 

Selection criteria

Offers will be made on the following selection criteria 

  • Deep interest in Fashion and Film 
  • Demonstratable skill in film production and visual storytelling 
  • Critical engagement with fashion and film  
  • Desire to innovate and re-define the genre of fashion film 
  • An awareness of your career trajectory and how you will utilise this course over the 12-month timeline. 

For pre-selection, applicants are assessed on their portfolio and proposal submission in response to the above criteria and upon selection they will reach interview stage. 

Information for disabled applicants

UAL is committed to achieving inclusion and equality for disabled students. This includes students who have:

     
  • Dyslexia or another Specific Learning Difference
  • A sensory impairment
  • A physical impairment
  • A long-term health or mental health condition
  • Autism
  • Another long-term condition which has an impact on your day-to-day life

Our Disability Service arranges adjustments and support for disabled applicants and students.

Read our Disability and dyslexia: applying for a course and joining UAL information.

Apply now

Application deadline

Applications are now closed for 2025/26 entry. Applications for 2026/27 entry will open in autumn 2025.

Read more about deadlines

Apply now

Application deadline

Applications are now closed for 2025/26 entry. Applications for 2026/27 entry will open in autumn 2025.

Read more about deadlines

How to apply

Follow this step-by-step guide to apply for this course

Step 1: Initial application

You will need to submit an initial application including your personal statement, CV and study proposal.

Personal statement advice

Your personal statement should be maximum 500 words and include:

  • your reasons for choosing the course
  • your current creative practice and how this course will help you achieve your future plans
  • any relevant education and experience, especially if you do not have any formal academic qualifications.

Visit our personal statement page for more advice.

CV advice

Please provide a CV detailing your education, qualifications and any relevant work or voluntary experience. If you have any web projects or other media that you would like to share, please include links in your CV. If English is not your first language, please also include your most recent English language test score.

Study proposal advice

Please provide a summary of your study proposal (500 words).

It should:

  • outline the subject area that you would like to focus on for your master's degree
  • briefly introduce your work, outlining any recent developments relating to your study proposal
  • demonstrate your knowledge of the historical and contemporary context of your chosen field
  • outline any specific areas or issues that underpin and frame your proposal
  • describe the practical, theoretical and visual research that you intend to follow
  • include any research sources or details of libraries, museums, galleries etc. that you have visited as part of your research
  • include a bibliography using Harvard Referencing and an appendix for any additional material if necessary. This will not be included in the word count.

Please note, your proposal serves to inform your application and we understand that your ideas will develop and change throughout your studies.

Step 2: Video task and digital portfolio

We will review your initial application. If you have met the standard entry requirements, we will ask you to submit a video task and a digital portfolio.

You’ll need to submit these via PebblePad, our online portfolio tool. Please submit your video task on the first page followed by your portfolio.

Video task advice

We’d like you to submit a 2-3 minute video to help us learn more about you. When recording your video, please face the camera and speak in English.

What to include in your video task

  • Choose 1 film project from your portfolio and talk about your specific role within the production team.
  • Explain how this experience has inspired you to apply to a master’s course at LCF.

Read our guidance for how to submit your video task and which file types we accept.

Digital portfolio advice

Your portfolio should consist of recent work that reflects your creative strengths.

It should:

  • maximum of 30 pages, including your video task
  • include a variety of pieces to showcase your diverse skillset and ability to experiment. This should include but is not limited to moving image, animation, digital 3D tests, pre-visualisation materials, storyboards, ideas, experiments on film, photography, sound design etc.
  • demonstrate your creative digital skills and ideas generation for fashion and moving image
  • demonstrate your understanding of visual communication, mise-en-scene, composition and storytelling
  • include fully realised work as well as work in progress to illustrate your developmental skills from initial concept to final outcome
  • be clearly labelled and include annotations to explain your work and the dates they were completed. For any group work, please describe and explain your specific role, responsibilities and contribution to the project.

For more support, see our portfolio advice and PebblePad advice.

Step 3: Interview

You may be invited to an interview following our review of your application. All interviews are held online and last 15 to 20 minutes.

For top tips, see our Interview advice.

You also need to know

Communicating with you

Once you have submitted your initial application, we will email you with your login details for our Applicant portal.

Requests for supplementary documents like qualifications and English language tests will be made through the applicant portal. You can also use it to ask questions regarding your application. Visit our After you apply page for more information.

Applying to more than 1 course

From October 2024, you can only apply for a maximum of 3 postgraduate courses each year at UAL. This excludes online or low-residency courses and Graduate Diplomas, which you can apply to in addition to 3 other postgraduate courses.

If you apply for more than 3 postgraduate courses between October 2024 and August 2025, we won’t accept the 4th application. It’s not possible to withdraw an application to replace it with another.

You need to tailor your application, supporting documents and portfolio to each course, so applying for many different courses could risk the overall quality of your application. If you receive offers for multiple courses, you'll only be able to accept 1 offer.

Visas and immigration history check

All non-UK nationals must complete an immigration history check. Your application may be considered by our course teams before this check takes place. If your course requires a portfolio and/or video task, we may request these before we identify any issues arising from your immigration history check. Sometimes your history may mean that we are not able to continue considering your application. Visit our Immigration and visas advice page for more information.

External student transfer policy

UAL accepts transfers from other institutions on a case-by-case basis. Read our Student transfer policy for more information.

Alternative offers

If your application is really strong, but we believe your strengths and skillset are better suited to a different course, we may make you an alternative offer. This means you will be offered a place on a different course or at a different UAL College.

Deferring your place

We do not accept any deferral requests for our postgraduate courses. This means that you must apply in the year that you plan to start your course and you will not be able to defer your place to start at a later date.

Application deadlines

Most of our postgraduate courses have 2 rounds of deadlines: one in December and one in March.

As long as you apply ahead of each deadline we will consider your application alongside all the other applications in that round. We always make sure to hold enough places back for round 2 to make sure we can consider your application fairly, no matter which round you apply in.

If there are still places available after the second deadline, the course will remain open to applications until all places have been filled.

Careers

All our postgraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:

* Access to to speaker programmes and events featuring alumni and industry.

* Access to careers activities, such as CV clinics and one-to-one advice sessions.

* Access to a graduate careers service

* Access to a live jobsboard for all years.

* Advice on setting up your own brand or company.

Career paths

On successful completion of the MA in Fashion, Film and Digital Production graduates will be able to establish their own independent practices or capable of working within a range of professional fashion environments. You will be equipped with the critical, professional and creative skills required to flourish in a range of industry environments.

Depending on your chosen focus, you might graduate as a film maker, internet designer, stylist, photographer, curator, art director or multi-dimensional journalist.

Roles that graduates from this course have gone on to fill include creative director, digital marketing manager, content creator, film-maker, branding creative, social media editor, online editor, digital creative, visual merchandiser, web and app developer.

Graduate Futures

Graduate Futures provides a comprehensive career management service supporting our students to become informed and self-reliant individuals able to plan and manage their own careers.

LCF alumni

Many of our alumni are now impressive, leading industry figures.

Alumni

London College of Fashion

Contact

Telephone

+44 (0)20 7514 7400

Address

105 Carpenter's Road
London

E20 2AR