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Undergraduate

BA (Hons) Illustration and Visual Media

Katerina Demetriou-Jones, 2020. London College of Communication, BA (Hons) Illustration and Visual Media, UAL.
College
London College of Communication
UCAS code
WPF3
Start date
September 2024
Course length
3 years

BA (Hons) Illustration and Visual Media aims to produce creative and innovative illustrators who are used to taking risks with their work. It offers you the intellectual and creative space to examine existing definitions of illustration whilst exploring future directions.

Course summary

Applications closed 2024/25 

We are no longer accepting applications for 2024/25 entry to this course.

Visit the Courses with places available page for a full list of UAL courses that are open for application.

Why choose this course at London College of Communication

  • Situated studio practice: Specialist studios options designed to adapt to the evolving nature of contemporary image-making will support you to develop as an independent practitioner while exploring diverse processes and outcomes based on reflective and critical understanding.
  • Critical engagement: Provided with the intellectual and creative space to examine existing definitions and future directions of the image, you’ll prepare to challenge preconceptions while engaging with new perspectives.
  • Expanded practice: You’ll understand your practice in an expanded field, considering the influence of other disciplines and wider cultural, social, political and economic conditions.
  • Broader community: Connections to related areas including interaction design, service design and user experience design will support you to develop a cross-disciplinary, future-facing practice through greater access to production resources and industry speakers alongside a broader peer group.
  • Industry experience: You’ll have the option of undertaking the Diploma in Professional Studies (DPS) - an optional, year-long learning opportunity where you can develop your professional skills by taking time out to gain industry experience.
  • Design School community: You’ll join our vibrant community and collaborate on projects to develop your professional practice and make a positive impact. You’ll leave with the capacity to tackle pressing injustices in the face of the climate emergency.

Open Days

The next Open Day for this course will be on Saturday 12 October. Book your place.

Explore life at LCC with our interactive Virtual Open Day.

Course overview

BA (Hons) Illustration and Visual Media provides a stimulating environment in which you can nurture, develop and realise imaginative ideas.  

We’ll encourage you to explore and interrogate a range of established, current and emerging approaches and techniques to develop practices that are innovative and reflect our times.  

We encourage a culture of care, responsibility and collaboration. You’ll develop your individual creative identity while learning how to work effectively with others. You’ll be supported to develop as an active agent, able to interpret and respond to set briefs, while engaging with topics and causes that are important to you. 
 
You’ll learn the principles of storytelling for empathetic communication and understand how to research, test and develop your ideas. You’ll gain insights in industry across a range of media and technologies, so that you graduate well-placed to apply your skills in  diverse roles and industries. 

What to expect

  • Multidisciplinary: This is a time of unparalleled opportunities for creative communicators. We encourage you to develop an awareness of the broader social, cultural, and political contexts practitioners operate in, at the same time as questioning, validating, and redefining illustration and visual media. 
  • Established and Emerging Media: You’ll approach a diverse range of storytelling and narrative projects with curiosity, intellectual rigor, and practicality so that you develop specific technical and transferable skills. 
  • Intellectual and Creative Freedom: We’ll introduce you to tools and approaches to challenge how illustration and visual media practices are produced, consumed as well as their potential impacts. You’ll respond to briefs independently and collectively in innovative, sustainable, and ethical ways.  
  • Contemporary Studio Practice: Our studio culture is vibrant, and supportive, emphasising experimentation, investigation, imagination, and invention. You’ll cultivate an understanding of contemporary creative practice, critical debate, and academic responsibility through a programme of studio practice, seminars, lectures, workshops, tutorial support and peer-learning. 
  • Specialist Staff: Our team includes successful professionals from diverse fields, each with their own specialist practice or research. Their expertise directly feeds into our stimulating learning environment, so that you receive the most up-to-date instruction. 

Industry experience and opportunities

Our curriculum focuses on collaboration, networking and shared entrepreneurial practices while developing your creative and authentic voice. We promote participatory learning through collaboration with external partners, and encourage students to become responsive, adaptable and resourceful practitioners who can communicate in compelling ways with diverse audiences. 

Our fluid understanding of illustration and visual media allows students to uniquely define their practices and acquire the skillsets and attributes to work effectively in a variety of roles across different fields. Students will broaden their opportunities for employability through regularly engaging with industry defined, live and commissioned brief as well as independent projects. Illustration and visual media students graduate with a highly developed showcase of works representative of their practices and relevant to their professional fields of interest. 

Additionally, you’ll have the opportunity to undertake the Diploma in Professional Studies or the Diploma in Creative Computing between Years 2 and 3 to enhance your learning experience and employability skills.

Mode of study

BA (Hons) Illustration and Visual Media runs for 93 weeks in full time mode. It is divided into 3 stages over 3 academic years. Each stage lasts 31 weeks.

Contact us

Register your interest to receive information and updates about studying at UAL.

Contact us to make an enquiry.

Course units

We are committed to ensuring that your skills are set within an ethical framework, and we have worked to embed UAL’s Principles for Climate, Racial and Social Justice Principles into the curriculum and in everything we do and deliver.   

As part of this initiative, the course is around social and environmental sustainability principles that ensure learning outcomes reflect the urgent need to equip you with the understanding, skills, and values to foster a more sustainable planet. Our aim is to change the way you think, and to empower one another to work towards a sustainable future.  

In common with all courses at the University of the Arts London, this course is credit rated. The course is 3 years, levels 4-6. Each year requires you to achieve 120 credit points. To be awarded the BA (Hons) Illustration and Visual Media qualification, you need to accumulate a total of 360 credits.  

Year 1 

In Year 1, you are introduced to various media, processes, approaches, contextual perspectives, both practical and intellectual, to develop and realise their your ideas in response to set projects.  

1B - Introduction to Illustration and Visual Media (20 credits) 

The Intro to IVM unit introduces you to the fundamentals of contemporary illustration and visual media practices, emphasising reflection on personal backgrounds, fostering interconnected skills for effective learning, and promoting a participatory studio culture with an emphasis on professionalism and engagement within a creative community.  

1A - Exploration and Play (40 credits)

In the Exploration and Play unit you explore the enhancement of idea generation through process-led activities, emphasising creative investigation and experimentation across various forms and media, incorporating both established and emergent approaches, techniques, and technologies while preparing you to engage with diverse audiences and navigate evolving roles in illustration and visual communication.   

2A – Critical Positions (40 credits) 

The Critical Position unit highlights research's role in creativity, guiding experimentation to integrate knowledge into visual media, fostering understanding of key concepts, contextualising practice culturally, and developing a distinctive, adaptable visual language to multidisciplinary contexts. 

2B – Responsible Design (20 credit) 

The Responsible Design Unit introduces core principles of responsible design, exploring the intersection of environmental and social responsibility across various design specialisms, engaging in contemporary debates, and guiding students to develop their own values and strategies for ethical and socially conscious design practice.  

Year 2 

In Year 2, you will begin to identify your individual interests and distinctive creative language while continuing to experiment broadly.  

3B - Professional Practices (20 credits)

In the Professional Practices Unit you will cultivate creative attributes such as proactivity, enterprise, communication, connectivity, curiosity, and self-efficacy, preparing them for diverse modes of practice in the contemporary creative landscape, including industry experiences, social enterprise activities, and freelance work, while critically reflecting on their identity, discipline awareness, and skills enhancement.

3A – Immersive Enquiries (40 credits) 

The Immersive Enquiries Unit expands on foundational principles of illustration and visual media. It fosters experimentation, curiosity, and ethical positioning, focusing on individual interests in diverse cultural, social, and technological contexts. The unit encourages ideation, imagination, and critical thinking through various technologies, media, and processes.

4A – Imagined Realities (40 credits) 

In the Imagined Realities unit, you explore future models of illustration and visual media. You use speculation, imagination, and transmedia narratives to envision preferred futures and address causes in various fields, sectors, and industries. The unit examines technology's impact on storytelling while promoting a self-directed approach.

4B - Design Cultures (20 credits) 

Design Cultures explores the relationship between people, environment, and designed artefacts. It examines design's role in social, cultural, political, economic, historical, and environmental phenomena, fostering a critical understanding of ethical implications. The unit encourages environmentally and socially responsible design and develops you critical voices.

Year 3 

Year 3 is the culmination of studies, building upon all that was learned in the previous two years.  

5A: - Self-Initiated Research Project (40 credits) 

The Self-Initiated unit provides students with the opportunity to undertake a self-initiated research project in design, enabling the integration of theoretical and practical knowledge, fostering critical analysis of relevant debates, and developing ethical research skills to inform future creative practice or theoretical exploration in academic or professional contexts.  

5B: - Professional Positioning (20 credits) 

The Professional Positioning unit explores professional practice in illustration and visual media. It emphasises theory-practice synergy, fosters conceptual development, refines skills, and prepares for industry challenges. The unit also develops self-advocacy and helps create a representative portfolio for professional communication in professional contexts.

6: - Realisation Portfolio (60 credits) 

In the Realisation Portfolio unit, you reflect on your artistic progress and develop a major self-directed project engaging with current sociopolitical issues. The focus is on critical, responsible practices, culminating in a final body of work for professional launch or post-graduate study. 

Optional Diploma between Years 2 and 3 

Between Years 2 and 3 of your course, you’ll also have the opportunity to undertake one of the following qualifications: 

Diploma in Professional Studies (DPS) (Optional) 

An optional, year-long learning opportunity which enables you to develop your professional skills by undertaking time out for industry experience. Supported throughout the year by academics, you’ll build on the knowledge gained on your course in a range of national or international locations, and graduate with an additional qualification of Diploma in Professional Studies. 

UAL Diploma in Creative Computing (Optional) 

Between Years 2 and 3, you can undertake the year-long Diploma in Creative Computing. This will develop your skills in creative computing alongside your degree. After successfully completing the diploma and your undergraduate degree, you’ll graduate with an enhanced degree: BA (Hons) Illustration and Visual Media (with Creative Computing). 

Learning and teaching methods

  • Lectures and Seminars 
  • Peer learning  
  • Industry guest speakers 
  • Academic tutorials 
  • Self-directed learning 
  • Collaborative work 
  • Assessed assignments 
  • Studio Coaching Tutorials 
  • Studio Lab Workshops 
  • Project work 
  • Live briefs 
  • Study Trips and Visits  
  • Critiques 
  • Internal and public facing exhibitions 

Assessment methods

Formative PDF portfolio submissions that can include links to audio visual, moving image and/or multimedia work as appropriate.  

Content submitted for summative submission may include: 

  • Documentation of practical outcomes, including research, development, and preparatory works.   
  • Written exercises, including evaluative reports, essays, reflective writing. 
  • Oral and physical presentations. 

Online Open Day

(Recorded November 2022)

UAL Showcase

Explore work by our recent students on the UAL Showcase

  • stuck in a loop
    stuck in a loop, Jasmine Foo, 2023 BA (Hons) Illustration and Visual Media, London College of Communication, UAL
  • AIQI LI
    AIQI LI, Yufei Li, 2023 BA (Hons) Illustration and Visual Media, London College of Communication, UAL
  • Chinese Herbal Medicine in Daily Life
    Chinese Herbal Medicine in Daily Life, Yanxi Zhou, 2023 BA (Hons) Illustration and Visual Media, London College of Communication, UAL
  • Home-body
    Home-body, Davinia Clarke, 2023 BA (Hons) Illustration and Visual Media, London College of Communication, UAL

Student work

  • Zhengyi-Wang.jpg
    Zhengyi Wang, , 2020. BA (Hons) Illustration and Visual Media, UAL
  • Victoria-Estee-Boissonnas.jpg
    Victoria Estee Boissonnas, 2020. BA (Hons) Illustration and Visual Media, UAL
  • Thomas-Lunnon.jpg
    Thomas Lunnon, , 2020. BA (Hons) Illustration and Visual Media, UAL
  • Rina-Salee.jpeg
    Rina Salee, , 2020. BA (Hons) Illustration and Visual Media, UAL
  • Ashleigh-Hewitt.jpeg
    Ashleigh Hewitt, 2020. BA (Hons) Illustration and Visual Media, UAL.

Student voices

Davinia Clarke

Davinia speaks about her final project  'Home-body'  which documents her grandmother's home in Jamaica.

Saoirse Egan

Made up of three large-scale screen prints, Saoirse's final work, 'The Anatomy of Intrigue', explores the impact of the public gaze.

Charlene De La Cruz

Charlene’s final major project pushes the boundaries of visual aesthetic of the paranormal activity.

Brogan Bertie

Graduate Brogan talks about their work, a tribute to Sylvia Revera from her 1973 speech "Ya'll better quiet down".

Jemimah Kabuye

Jemimah talks about her work which explores her personal journey with mental health dealing with anxiety.

Course stories

Facilities

  • A close-up of the moveable type available in the Letterpress area.
    Image © Lewis Bush

    Printing and Finishing

    Discover our printing techniques, from Lithographic Printing to Print Finishing and Bookbinding.

  • Students using the computers in the Digital Space
    Student in Creative Technology Lab, 2020. London College of Communication, UAL. Photograph: Tim Boddy

    Creative Technology Lab

    A multi-purpose space that supports students with: Creative Coding, Physical Computing, Projection Mapping, Games, and Virtual Reality.

  • Student reading a book in between two bookshelves in the Library
    Students in the Digital Space. London College of Communication, UAL. Photograph: Alys Tomlinson

    The Digital Space

    The Digital Space is an open-plan, creative hub with computers set up with specialist software.

Staff

Fees and funding

Home fee

£9,250 per year

This fee is correct for entry in autumn 2024 and is subject to change for entry in autumn 2025.

Tuition fees may increase in future years for new and continuing students.

Home fees are currently charged to UK nationals and UK residents who meet the rules. However, the rules are complex. Find out more about our tuition fees and determining your fee status.

International fee

£28,570 per year

This fee is correct for entry in autumn 2024 and is subject to change for entry in autumn 2025.

Tuition fees for international students may increase by up to 5% in each future year of your course.

Students from countries outside of the UK will generally be charged international fees. The rules are complex so read more about tuition fees and determining your fee status.

Additional costs

You may need to cover additional costs which are not included in your tuition fees. These could include travel expenses and the costs of materials. For a list of general equipment needed for all UAL courses, visit our living expenses and additional costs page.

Accommodation

Find out about accommodation options and how much they will cost.

Scholarships, bursaries and awards

Find out more about bursaries, loans and scholarships.

If you’re based in the UK and plan to visit UAL for an Open Event, check if you’re eligible for our UAL Travel Bursary. This covers the costs of mainland train or airline travel to visit UAL.

How to pay

Find out how you can pay your tuition fees.

Scholarship search

Entry requirements

The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.

The standard entry requirements for this course are as follows:

80 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications:

  • A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences).
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4).
  • Merit, Merit, Pass at BTEC Extended Diploma (preferred subjects: Art and Design, IT & Computing).
  • Merit at UAL Extended Diploma.
  • Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Film and Production, Computing).
  • OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum

And 3 GCSE passes at grade 4 or above (grade A*-C).

APEL - Accreditation of Prior (Experiential) Learning

If you do not meet these entry requirements but your application demonstrates additional strengths and alternative relevant experience, you may still be considered. This could include:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • A combination of these factors.

Each application will be considered on its own merit. We cannot guarantee an offer in each case.

English language requirements

  • IELTS level 6.0 or above, with at least 5.5 in reading, writing, listening and speaking.

All classes are taught in English. If English isn’t your first language, you will need to show evidence of your English language ability when you enrol. For further guidance, please check our English language requirements.

Selection criteria

The portfolio, along with the details on your UCAS application (including the academic reference and your personal statement) will be assessed against the following criteria:

  • Visual language: quality of structure, use of line, shape - 2D or 3D, form, scale, space, light, colour, texture and time.
  • Ideas generation: quality of ideas and thought process, expression of design thinking.
  • Research and its application (including images from sketch books): evidence of investigation and use of appropriate resources.
  • Materials, media exploration and experimentation; experimentation and testing of materials to achieve outcomes.
  • Contextual awareness and its influence on the portfolio; understanding and application of subject knowledge and context.

Information for disabled applicants

UAL is committed to achieving inclusion and equality for disabled students. This includes students who have:

     
  • Dyslexia or another Specific Learning Difference
  • A sensory impairment
  • A physical impairment
  • A long-term health or mental health condition
  • Autism
  • Another long-term condition which has an impact on your day-to-day life

Our Disability Service arranges adjustments and support for disabled applicants and students.

Read our Disability and dyslexia: applying for a course and joining UAL information.

Apply now

Applications closed 2024/25 

We are no longer accepting applications for 2024/25 entry to this course. Applications for 2025/26 entry will open in Autumn 2024.

Apply now

Applications closed 2024/25 

We are no longer accepting applications for 2024/25 entry to this course. Applications for 2025/26 entry will open in Autumn 2024.

How to apply

Follow this step-by-step guide to apply for this course

Step 1: Initial application

You will need to submit an initial application including your personal statement.

Personal statement advice

Your personal statement should be maximum 4,000 characters and cover the following:

  • Why have you chosen this course? What excites you about the subject?
  • How does your previous or current study relate to the course?
  • Have you got any work experience that might help you?
  • Have any life experiences influenced your decision to apply for this course?
  • What skills do you have that make you perfect for this course?
  • What plans and ambitions do you have for your future career?

Visit the UCAS advice page and our personal statement advice page for more support.

Step 2: Digital portfolio

We will review your initial application. If you have met the standard entry requirements, we will ask you to submit a digital portfolio.

You’ll need to submit these via PebblePad, our online portfolio tool.

Digital portfolio advice

Your portfolio should consist of recent work that reflects your creative strengths.

It should:

  • be maximum 20 pages
  • include unfinished pieces as well as work from completed projects to demonstrate your developmental process
  • incorporate visual research, sketchbooks, or journals that provide valuable insights into your creative process
  • demonstrate your interest, skills and enthusiasm for illustration and visual media.

For more support, see our Portfolio advice and PebblePad advice.

Step 3: Interview

You may be invited to an interview following our review of your application. All interviews are held online and last 15 to 20 minutes.

For top tips, see our Interview advice.

You also need to know

Communicating with you

Once you have submitted your initial application, we will email you with your login details for our Applicant portal.

Requests for supplementary documents like qualifications and English language tests will be made through the applicant portal. You can also use it to ask questions regarding your application. Visit our After you apply page for more information.

Visas and immigration history check

All non-UK nationals must complete an immigration history check. Your application may be considered by our course teams before this check takes place. This means that we may request your portfolio and/or video task before we identify any issues arising from your immigration history check. Sometimes your history may mean that we are not able to continue considering your application. Visit our Immigration and visas advice page for more information.

External student transfer policy

UAL accepts transfers from other institutions on a case-by-case basis. Read our Student transfer policy for more information.

Alternative offers

If your application is really strong, but we believe your strengths and skillset are better suited to a different course, we may make you an alternative offer. This means you will be offered a place on a different course or at a different UAL College.

Deferring your place

You must apply in the year that you intend to start your course. If you are made an offer and your circumstances change, you can submit a deferral request to defer your place by 1 academic year. You must have met your conditions by 31 August 2024. If you need an English language test in order to meet the entry requirements, the test must be valid on the deferred start date of your course. If not, you will need to reapply. Requests are granted on a first-come, first-served basis.

Contextual Admissions

This course is part of the Contextual Admissions scheme.

This scheme helps us better understand your personal circumstances so that we can assess your application fairly and in context. This ensures that your individual merit and creative potential can shine through, no matter what opportunities and experiences you have received.

Careers

After graduation, our students enter into a wide and varied range of professional practices working in art, illustration or graphic design, for international and UK based companies including Alexander McQueen, Airside, Pentagram, John Brown Publishing, Vault 49 (New York) and Prologue (LA). Students also set up their own companies, operating as freelance illustrators or exhibiting artists and designers, or go on to study at MA level.

Our graduates have gone onto great success within the industry, highlighting the diverse, transferable skills and breadth of expertise they take with them into an increasingly diverse and interdisciplinary market.

Alumni include: