Research
at Fashion Business School
The Fashion Business Research Community comprises researchers from marketing, retailing, management, design, cosmetic science, psychology and social science disciplines. Our interdisciplinarity, creativity, theoretical and technical expertise, enable us to generate new understandings related to fashion business across people, places and processes. Our collective research interests are broad, representing the breadth of fashion and beauty that distil into four focused areas of research: Phygital Fashion and Immersive Technologies (PFIT), Responsible and Accessible Fashion (RAF), Beauty, Behaviours, Product and People (BBPP) and Fashion Artificial Intelligence (FAIREE). Our researchers are actively involved in collaborations and funded projects, both nationally and internationally, partnering with academics, Universities, industry, third sector, policy makers and other stakeholders, to make a valuable impact on theory and practice. We actively use our research to tackle societal challenges, to enhance the quality of our teaching through research and cultivate an inclusive and empowering research environment.