This 8-week fashion business study abroad summer school programme will offer insight into the varying professional roles that go into creating and sustaining a fashion career; whether as an entrepreneur, marketeer, stylist, content creator (or commissioner), communicator, collaborator, researcher, critic, or product developer, you will critically engage across a wide range of interests, and specialist areas to develop practical, and transferrable skills. You will benefit from a diverse range of expert tutors and support staff, which makes us one of the foremost global fashion education establishments. We offer a unique and dynamic learning environment, within which you will develop and enhance your individual potential and design ethos.
Below you will find the units you will be taking for for the Introduction to Fashion Business: summer school course. For this programme you will need to take 12 credits.
Credit value: 3 credits
Tutor contact: 30 hours
Self-directed study: 30 hours
Lead Tutor: Eleanor Warrington and Jovanka Novkovic Davies
If you are planning on entering the highly competitive fashion industry, it is becoming increasingly important to understand the ‘Business of Fashion’. In addition, it is vital to have a clear understanding of ALL the roles within a merchandise team and also, knowledge of the supporting roles within a fashion organization. Understanding all aspects will give you confidence and in turn, make you more attractive to future employers.
Increased business knowledge will result in you being able to explore more avenues within the industry and provide you with the ability to work with colleagues across all disciplines of a complex business.
On this multi-faceted unit, you will gain knowledge of all aspects in a clear, understandable format. It is excellent for students wishing to enter the fashion business as part of a product development team in the capacity of buyer, merchandiser, garment technologist or designer.
You will be introduced to the major roles and responsibilities within the Product Development Team (PDT) including – The Buyer, Merchandiser, Garment Technologist and Designer. You will learn about merchandise planning, retail strategy, operational marketing, network science, costings and sourcing. You will learn how to create a balanced collection using a professional range plan, taking into consideration both historical evidence and trends. In addition you will analyse Trend Forecasting and the techniques needed to guarantee successful product development and profitability. You will be introduced to all the levels of retail: Mass-market, Ready-to-wear, Couture and Bespoke. You will also learn about the Luxury market, how avant-garde is relevant to the fashion industry and have an overview of fashion futures and retail innovation.
This is a challenging unit, which will provide you with an immense amount of knowledge and will serve as an excellent grounding for a career in fashion. You will acquire a level of expertise which will enable you to apply for professional roles or internships.
Lead Tutor: Toby Meadows
This unit will provide you with what it takes to create a business in the ever changing global fashion industry. The fashion industry is intensely dynamic, competition is increasing and the consumer has become all powerful so these are challenging yet exciting times in which to develop a label.
This unit is aimed at building entrepreneurial spirit, taking you through the processes of creating a fashion brand from concept to success. You will develop skills and knowledge and a full range of business skills that are needed to start, develop, grow and market a robust brand. You will discover the complexities of running a business and the need to be entrepreneurial in order to survive. You will be encouraged to develop a creative and entrepreneurial outlook in setting up, developing and marketing a fashion business.
You will be introduced to key concepts and acquire knowledge of commonly applied business and marketing techniques, as well as a comprehensive knowledge of how the fashion world works. This will enable you to develop, plan and cost a balanced and realistic product offer, develop a brand strategy and examine the complexities of marketing fashion in the 21st century.
You will explore how creative entrepreneurship and effective marketing can result in a sustainable brand that can respond to and grow in a fast paced industry that is driven by change.
Toby Meadows is a Fashion Business Consultant and the International best-selling author of ‘How to Set up & Run a Fashion Label’ currently translated into 10 different languages.
He is the founder and Director of TNM Consultancy, a collective of fashion professionals providing creative and business services to the fashion industry, as well as a Director of the London based cult womenswear designer label Belle & Bunty. For the past 10 years he has been a Visiting Lecturer at the London College of Fashion, invited to host conferences on Developing a Fashion Label, Brand Communication and the Future of Fashion as well as writing and delivering short courses for professional development within the fashion industry both in the UK and abroad.
Toby is regularly invited to speak and run workshops at international Fashion Weeks and has been asked to contribute as an industry expert to media publications around the world including the Financial Times.
Credit value: 2 credits
Tutor contact: 20 hours
Self-directed study: 20 hours
Lead Tutor: Michael Czerwinski
This class is delivered out in the field combining tours, informal lectures, group discussions and self motivated discovery. You will participate in a number of museum visits and guided walks through obscure parts of London (some related to fashion, all related to this city).
You will be encouraged to search for inspiration and gather stimulating information whilst exploring and discovering an ‘alternative’ London. Part of this will be gaining knowledge of the layers of idiosyncratic behaviour, cultural attitudes and curious customs that define the real essence of a place.
You will have the opportunity to examine aspects of what makes 'Britishness’ and more to the point gain an understanding of ‘Londoness’. Fashion is continually changing and London- with its multi-cultural mix, edgy, vibrant art scene, history and traditions, is the catalyst that influences these changes. You will examine the influence of various factors on fashion including social events, popular culture, architecture, the arts, mass media. Also, looking behind the scenes, you will gain an alternative perspective through observing the mechanics of a city steeped in a complex history. Where do people go? What do they say? How do they talk? What do they eat?
The aim is to ‘make a difference’ to the way you find, see, absorb, process, and communicate information – in your own individual and personal way.
You will keep a journal to help you critically examine, reflect and express your opinions generated by these visits. This combination of sketches, diary and scrap book will become a valuable tool to underpin your studies.
Lead Tutor: Rebekah Roy
In addition to the study of style tribes, trends and current designer collections, you will gain an insight into the many different aspects of today's stylist and the various opportunities on offer - fashion editorial, show/catwalk, commercial work, music industry, pop promo and celebrity styling.
You will work towards the creation of a finished image, working in teams on an outdoor street style shoot, in an out of context environment (Southbank/Brixton/Shoreditch) to create your own editorial image.
You will examine image creation, including physicality, psychology, individuality, taste and style, therefore gain an understanding of the skills required to become a great stylist.
Rebekah Roy’s work is driven by her love for creating compelling visual narratives for brands, designers, and artists alike. Her work has spanned continents, from Singapore to Nigeria. She has styled 75+ catwalk shows, including those for London Fashion Week, Rolls Royce, Ascot and Harrods. Rebekah's global vision and insightful expertise have made her a trusted name among leading fashion brands like HLA Group and Kate Spade. Collaborations with iconic musicians include Duran Duran, Billy Idol, Enya, Kate Nash, Max Rae. A strong advocate for sustainability, Rebekah leads by example. In 2020, she took the helm of Bare Fashion London, pioneering the UK’s first vegan fashion show and nurturing an online store dedicated to vegan fashion innovations.
Credit value: 1 credit
Tutor contact: 10 hours
Self-directed study: 10 hours
Lead Tutor: Lynsey Fox
Have you ever wanted to write about fashion? Would you like to work for a fashion magazine or interview industry professionals? Are you interested in style and culture? Would you like to write about trend?
This unit aims to provide you with the techniques and skills required to operate successfully as a communicator within the exciting and ever changing world of Fashion Media. You will be taught how fashion mirrors culture, how to analyse the international catwalks. You will also dissect the different roles within the fashion media - from journalist to style blogger.
The expertise gained through this course will also provide transferable skills for industries that are influenced by current and future style and trend.
You will produce a catwalk report, fashion news story and interview with an industry professional. The unit will cover the following:
Lead Tutor: Eelko Moorer
This unit will address visual communication and help you to develop critical thinking in relation to fashion images and the importance of visual literacy.
It has been designed to help you to produce aesthetically pleasing work, to support the other units within the programme. Mood boards, colour boards and final presentation sheets will benefit from an understanding of basic design elements and principles such as colour and composition. You will acquire building tools which you will be able to apply to successful non verbal communication.
The unit will expand your ability to create, communicate visually, interpret content and make meaning from information, learning to transform concepts and ideas into different types of imagery, through to final presentation.
Email us
studyabroadoffice@arts.ac.uk
Ready to apply?
@ualstudyabroad
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