We recently had the pleasure of interviewing Maxi Jaehyung Lee, an alumnus from BA Fashion Design Technology (Menswear) who graduated in 2013. He is now a famous designer with a recent achievement of becoming a finalist on the Woolmark Prize 2023 for his brand MAXXIJ. His previous graduate work Masquerade Collection won Best Designer Award at Seoul Fashion Week 2020 and debuted at London Fashion Week 2021.
It's clear why Maxi Jaehyung Lee has achieved so much success in just two years since graduating – his passion for design combined with his ambition is truly inspirational. Jaehyung’s success has been incredibly impressive and motivating for many aspiring fashion designers out there today. We asked him about his upcoming project, his inspirations and advice for any oncoming artists looking to get into the industry:
“I hope my perspective could be a beautiful discovery for you.”
Thank you! It is a great honour for me to be selected as a finalist for the prestigious Woolmark Prize.
Experiencing this journey to develop innovative wool designs with talented finalists from around the world is an exciting challenge which is why I was thrilled to be part of this great opportunity.
First of all, I would like to express respect to all those who continue their activities as artists at various stages of life. Sometimes the world recognises and loves your work, but there are more times when it is not. I hope you don't hesitate to stay in your work and existence.
I started MAXXIJ with the desire to create a collection that helps people express their various selves.
The theme of my graduation project, “Masquerade Collection,” became the brand’s design philosophy, and was launched upon graduation. After that, I moved to Seoul, and debuted at Seoul Fashion Week. After showing a few collections, I had the honour of winning the best designer award, and through this, I debuted at London Fashion Week for the SS21 season.
The theme of this collection is “watching the sun at midnight”. Inspired by the work of artist Katharina Sieverding, this collection aims to express my perspectives and obsessions. It is based on images that are only visible to my eyes through the contrast of light and darkness, overlapping layers, and complex structures.
My mission as a designer is to push forward the medium of fashion and make an innovative move for the future generation.
My design journey includes exploring ways with my perspective, never settling for easy answers and in the end the best is always the outcome of overcoming. I hope this collection can be an opportunity to pursue excellence and innovation and make the most courageous choices.
With this international expansion comes more opportunities, after the release of the AW23 collection, there are plans to add denim-focused capsule collection and sportswear collaboration lines.
For me, MAXXIJ was an attempt to get to know a new self every different season. The most valuable thing I learnt from the course was around design method. Making a habit of taking a variety of design methodological approaches really broadened my design world. The most important thing I realised while building my career is that the experience accumulated through brave attempts is the greatest asset you can accumulate.