Kayla is originally from Switzerland, moving to London in 2017 to study at Central Saint Martins. First completing BA (Hons) Fashion Communication: Histories and Theories and then MA Fashion Communication: Fashion Image.
Why did you choose to study MA Fashion Communication: Fashion Image at Central Saint Martins (CSM)?
I first discovered Adam Murray’s work with Jamie Hawkesworth while studying Fashion History and Theory, and I was already familiar with the course he led. After meeting him, I was struck by his remarkable eye—he has a unique ability to recognise the potential in someone’s work, even in its earliest stages. His curatorial skills are exceptional, and I wanted to draw from that approach in my own practice: weaving it into my storytelling, learning how to sharpen my focus, and ultimately finding my own voice.
What have you been working on since graduating?
I was lucky to get a shoot from Dazed right after my graduation show, and from there everything snowballed. Since then, I’ve worked with brands like McQueen, Chanel, and Cartier, and with publications including AnOther, Pop, and Arena. I’m now also developing a short film about Switzerland, as I’d love to explore more motion-based work.
What was the most interesting project you worked on during your time on the course?
During a shadowing project, I met one of my closest friends—someone who has since gone on to create incredible work of her own. That experience taught me how vital collaboration truly is. Fashion imagery is never a solo pursuit; it’s the result of a collective effort. The phrase “it takes a village” perfectly captures what’s required to craft an image or story that leaves a lasting impact.
What important piece of advice would you give to students thinking of studying this course?
Make friends and take full advantage of the library—it’s an incredible resource you’ll truly miss after graduation. And don’t overlook your peers: they’re creating amazing things, and being part of that energy and collaboration is invaluable.
What is the most important thing you learnt on the course?
Collaboration and storytelling have been central to refining my vision and shaping how I express ideas about fashion and the world today in my own way. Above all, I strive to weave narrative and character into every shoot. For me, models are never just subjects—they become characters with stories, which allows me to capture expressions and emotions that go beyond the clothing itself.
Find out more about Kayla's workFollow Kayla on Instagram