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Challenge fund

The Challenge Fund aims to develop creative collaborations with LVMH through student and graduate-led engagement. Over the past few years we have produced a wide range of projects with LVMH Maisons working across fashion, jewellery, industrial design, textile design and biodesign. These collaborations are designed around a specific brief or challenge and can range from a workshop or hackathon to projects lasting several weeks and months. Such projects enable our students to be introduced to the inner workings of a luxury group. For LVMH, working with our students brings a fresh creative outlook on specific challenges.

Beneath the Veil (2024)

MA Cities worked with LVMH on this Maison/0 Challenge Fund project exploring what we can learn from the ancient, regenerative craft of indigo dyeing. Working with Nigerian Fashion brand This Is Us, Lagos creative incubator Sixteen by Sixteen and cartographers Mitsio Motu, students examined the supply chain in relation to its built and productive environment and explore the significance of traditional craft and the importance of local heritage.

Read more about the project in Roundabout.