UAL Short Courses worked with the British Council’s East Africa Arts programme and the multi-art festival in Nairobi, Kenya Africa Nouveau, to deliver a customised online course, supporting delegates to build on their existing communication skills and allow them to run engaging, customer-focused social media campaigns.
The course included 4 sessions over a 2-week period and 11 delegates from across Kenya and Uganda attended.
The course was a mix of tutor-led discussions and delegate assignments looking at case studies from across music, fashion, celebrity, politics, charity and consumer brands.
Topics covered included:
- an in-depth look at the social media landscape
- developing a brand blueprint
- building customer personas
- the importance of storytelling and story sharing
- multi-channel storytelling
- measuring success.
Quote from an attendee:
I would say – if you need a push towards the right (or your) direction take this course because although it’s short, it does hit the nail on the head and gives a clear overview on digital marketing and what it entails. I would certainly recommend this course to people entering or already practicing digital marketing.Gloria
Check out our upcoming online short courses.
Get in touch with us
We will work with you to design tailored-made solutions to meet your training needs. Whether you are looking to up-skill, re-skill or embed creative thinking in your team we can deliver courses that delight.
UAL Short Courses
training@arts.ac.uk
+44 (0) 20 7514 7015