Trend Forecasting (2 credits)

In Trend Forecasting you will work collaboratively, each taking on the speculative role of ‘editor’ where you will negotiate your team / solo responsibilities, and tasks.

Your team will research how fashion trends begin, and how they can evolve to influence a wide range of fashion product areas, posing questions such as,

• How do designers and fashion trendsetters learn to predict the future? and

• How do different designer’s present similar ideas, at similar times? 

You will challenge how you observe and evaluate cultural influences that inform the development of your fashion ‘instinct’ and ‘intuition’.

Your hands-on learning will be exposed to a variety of forecasting publications and media as well as being guided through the principals of forecasting to appreciate the importance and complexities of market intelligence.

Analysing the role of trade fairs, magazines, trend agencies and social media will give insight into how the world of forecasting operates.

Through creative and interactive classes, lectures, presentations, workshops, and field trips, you will observe, analyse, and evaluate external information such as catwalks, collections, and commercial trends.

You will create trend forecasts for SS2026 or AW2026 for one of the following brands:

• JW Anderson

• Martine Rose

• Stella McCartney or

• Victoria Beckham

In your teams, you will also research either an art movement / artist, or dance movement / dance company as an additional starting point to gather inspirational research. You will explore colour, fabrication, silhouette, movement, garment detail, technical detail, accessories, and materiality.

You will then develop convincing rationales as to why your concepts should work today, and in the future.