This unit is aimed at design students looking to start their own fashion label, to give them an overview of the preparation and planning involved in launching a label and building a sustainable business. The unit will cover all the elements of developing, planning and costing a balanced and realistic product offer, ready for launch.
You will cover the following:
- Suitable business structures for starting a fashion label and the practical aspects of running a fashion business
- Advantages and disadvantages of being your own boss
- Understanding the fashion year plan within an international context
- Developing your product range and the process of designing and sampling a collection through to production
- Sourcing fabrics and working with manufacturers domestically and overseas
- Methods of selling your collection to domestic and international stores looking at trade exhibitions, agents, distributors
- Marketing and promoting your label to domestic and global markets
- Why you need a business plan
- The financials including costing and pricing for wholesale and retail, understanding profit and loss and cash flow for a fashion business