Decathlon, the world’s largest sporting goods retailer, approached London College of Communication (LCC) to collaborate with LCC’s diverse and talented students in improving the employee experience at Decathlon Lakeside (UK).
MA Service Design students worked on an intensive 5-day Service Design Sprint to deliver novel solutions focused on employee experience. The project was divided into 2 phases, and it piloted a result-driven method of collaboration which focused on the implementation and measurement of a service proposal. In the first phase, the team researched and developed prototypes and tests for 4 service concepts. In the second phase, Decathlon selected 1 concept and the team carried out design consultancy for it.
DecaScore, the winning concept, was presented to Decathlon at the end of the 5 days. It was chosen to be implemented across the Lakeside store and following the 5-day sprint, LCC extended its support in the implementation and measurement of the service concept.
Contact
LCC Business and Innovation
Email: partnerships@lcc.arts.ac.uk
Project credits
Led by:
Dr Lara Salinas, Senior Lecturer in Service Design, London College of Communication
Phillippa Rose, Director of Current Rose
Dr Silvia Grimaldi, Reader in Service Design and Collaborative Futures, London College of Communication
Alisdair Aldous, Associate Director of Knowledge Exchange, University of the Arts London
Student work
Decathlon – MA Service Design
