Philips

Philips Experience Design and Service Design College run the Service Design Challenge, an initiative to celebrate, encourage and inspire emerging designers. Students from across the globe enter the challenge.

The 2020 challenge was: "How can we improve the heart health of people in Europe that are ‘invisible’, neglected, underserved, forgotten or overlooked?". London College of Communication (LCC) entered 6 teams from MA Service Design. The students carried out extensive research and explored themes like women’s heart health, medical terminology for children, managing jet lag for aviation workers and awareness for elderly cardiac patients living alone.

The Jury unanimously selected WomenToHeart – a service helping women to identify and communicate their symptoms of heart disease via metaphor –  as the winning service solution.

The proposal was created by LCC’s Team I <3 Women comprising of students Angela Tam, Laura Duarte, Katerina Shikhotova, Ruchika Karnani and Maria Domeyko. The team’s goal was to empower women by helping them understand their symptoms and early warning signs of heart disease. The team was awarded a prize money of 3000 euros.

The 5 students of the winning team also received a 10-week design-in-residence position at Philips Experience Design to further their prototype and service design with mentorship and support from a Philips expert team. They also received additional training by the IBM Design team and participation in a summer workshop at Copenhagen Institute of Interaction Design.

LCC’s Team London Arts 1 made of students Xiaolin Huang, Xinyi Dai, Qingrui Zhang and Wenhan Ding was awarded the bronze prize with a monetary prize of 1500 euros, for their proposal Heartease, a service that assisted elderly patients in communicating with medical staff.