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GOV.UK

A person looking at two people holding up a chart
Still from the case study video by Nana Maolini | London College of Communication | UAL

Government Digital Service (GDS) collaborated with London College of Communication’s Service Futures Lab to explore the role of designers in supporting better public services and policies.

Forty-one MA Service Design students led by Senior Lecturer Dr Lara Salinas collaborated on the project, focusing on anticipatory innovation through critical service design. The aim was to devise and showcase novel approaches through which designers can support public administration processes through new policies and services.

Students produced 8 future service concepts for GDS, promoting new ideas and future-thinking across a range of civic issues, including waste management, childcare, digital carbon, and biodiversity.

The concepts were showcased at an exhibition hosted in GDS offices, encouraging its employees to embrace innovative creative thinking to shape policy and create a better future for society.

Inspired by the potential impact and level of creativity from our collaboration, GDS has since created a new department, adopting our proposed methodologies to continue stimulating new solutions through design innovation.

Watch the case study film below to find out more.

Contact
LCC Business and Innovation
Email: partnerships@lcc.arts.ac.uk

I’m blown away. They are absolutely fantastic and ideas that I would have never come up with.

— Tom Read, Chief Executive Officer, Government Digital Service
One of the things I tend to find students are really great at doing is to create the kind of concepts that can really push things forward and get us to think about the what ifs.

— Lindsay Williams, Lead Service Designer, DEFRA UK

Project credits

Led by:

-Dr Lara Salinas, Senior Lecturer in Service Design, LCC

Supported by:

- Marion Lagedamont, Lecturer, MA Service Design and BA (Hons) Interaction Design Arts, LCC

-Digby Usher, Associate Lecturer, MA Service Design, LCC

-Laura Yarrow, Head of Design, Government Digital Service

-Marina Filiba, Senior Service Designer, Government Digital Service

Student work

Anticipatory design with GOV.UK

Find out more