Southwark Council approached London College of Communication (LCC) to develop the branding and identity for Elephant Arcade, a new retail space for independent local businesses in Elephant and Castle.
MA Graphic Branding and Identity students were briefed by Southwark Council and Meanwhile Space. They were tasked with creating a brand identity that could be used across communication channels both online and offline including website, social media and print. The proposal had to consider the identity of Perronet House, one of the last mid-20th century redevelopments in Elephant and Castle, and was encouraged to be fun and approachable.
All the proposals were reviewed by the judging panel which included architect Tom Wright from Carl Turner Architects. The winning team based their designs on real traders they interviewed and took inspiration from the colourful and vibrant trading community found in Elephant and Castle.
Contact
LCC Business and Innovation
Email: partnerships@lcc.arts.ac.uk
Student work
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Brand Design Proposal by Vania, Yaqi, Inkk, Kimmy and Frey | London College of Communication | UAL
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Character Designs in Brand Design Proposal by Vania, Yaqi, Inkk, Kimmy and Frey | London College of Communication | UAL
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Posters designed by Vania, Yaqi, Inkk, Kimmy and Frey | London College of Communication | UAL
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Flyer designed by Vania, Yaqi, Inkk, Kimmy and Frey | London College of Communication | UAL
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Event posters designed by Vania, Yaqi, Inkk, Kimmy and Frey | London College of Communication | UAL
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Coffee cup with Elephant Arcade branding designed by Vania, Yaqi, Inkk, Kimmy and Frey | London College of Communication | UAL
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Social media mockup by Vania, Yaqi, Inkk, Kimmy and Frey | London College of Communication | UAL
Find out more
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Julie Van Milders, MA Graphic Branding and Identity, London College of Communication, UAL.