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Media-Marketing Integration: Practices, Policies, Problems and Remedies conference

3-4 July 2025: hosted by University of the Arts London at London College of Communication.

Our upcoming Media-Marketing Integration conference presents findings from the 3-year Branded Content Governance project. We will discuss future work, collaboration and networking, including across our international Branded Content Research Network.

We're bringing together international academics with contributors from marketing and communications industries, civil society, law, policy and regulation to explore all forms of branded content and issues including AI, AdTech, KidTech, influencer marketing, regulation and ethics.

Register for free on Eventbrite

Key note speakers:

Branded Content Governance Project Team from left to right: Prof Iain MacRury, Prof Patricia Núñez Gómez, Dr Hanna Kubicka and Prof Jonathan Hardy.
Branded Content Governance Project Team from left to right: Prof Iain MacRury, Prof Patricia Núñez Gómez, Dr Hanna Kubicka and Prof Jonathan Hardy. London College of Communication, UAL, 2023.

Conference arrangements

The conference will run all day from Thursday 3 July followed by an evening reception and will run AM to mid-PM on Friday 4 July. The format will mix plenary sessions for all delegates with parallel themed sessions.